...Did you know that color accounts for 85% of the reason why you purchased a specific product? Or that full-colored ads in magazines are recognized 26% more than black and white ads?
The psychological elements go even deeper when you look at the specific meanings of colors. For example, if you use the color blue on your products, it will give your customers a calming effect…while black, on the other hand, gives your customers a sense of exclusivity.
So, the real question that comes to mind is: how should you use color within your marketing?...
Martin (Marty) Smith:
Love honing in on conversion and color. We tested button colors often and it was conextually variable (so not easy). Helpful infographic.
What color does your marketing sing?
Designers ignore this at your peril and marketers make sure your designers knows, becuase they don't always like 'evidence' to spoil their scheme...
Interesting article - the blue & orange combination to attract impulse buyers is evident on most eCommerce sites - now I know why!