Epic Ecommerce Journey –
Leveling Moon-Audio.com Up
Epic Ecommerce Journey – Leveling Moon Audio Up shares the “virtual team” journey to find the next million dollars. Drew and Nichole Baird, founders of Moon Audio, knew their website needed to catchup, it needed to “level up” to a current Magento, responsive design and re-align to Moon's 80-20 Rule. 

Market Makers
Market makers have a special ability to synergize seemingly disparate information into a coherent and seductive story. My friends at Moon-Audio (http://www.Moon-Audio.com) are market makers. 

Helps that they make great products. Their Silver, Black and Blue Dragon audio cables get thumbs up reviews from buyers around the world because they WORK (they make even the best headphones sound better).

But there is more to being a market maker than making great products. I was married to a market maker for more than twenty years so I'm familiar with the strange alchemy needed to find, explain and convince the rest of us about THE NEXT BIG THING.

We humans are skeptical and  over marketed to and preached at. But we depend on market makers to filter our too chaotic world inot NEED TO KNOW and CAN IGNORE. Drew Baird is a NEED TO KNOW and NEED TO LISTEN TO market maker. This guest post (by me) on their site shares tips on becoming a market maker and the special benefits won when achieved. 

MagentoTheme Review
Working on finding great Magento ecommerce themes for friends at http://www.Moon-Audio.com. Share your favorite Magento Themes via email to martin(at)Curagami.com.

Much appreciated, Marty

Why Ambassadors Are CSFs
If you don't have an Ambassador Program you need one. Ambassadors are brand advocates who want to JOIN your brand. Remember Faith Popcorn's quote?

People don't BUY brands they JOIN them.

At our marketing tools startup Curagami we are learning why the creation of an Ambassador Program right from the start of a website's life is so critical. This link shares success one of our clients, Moon-Audio.com is having with their Ambassador program.  

No such thing as an "overnight success" online. Ecommerce requires listening, serving & creating great stuff people love & that takes time, money, courage.

5 Ecommerce Tips From Moon Audio:

• Passion To Be Great.
• Focus, Focus, Focus.
• Create Community.
• Listen and HELP.
• 10% Play Money.