Content Curation is the "new marketing" & this post shares 6 reasons curating content should be your online marketing's elephant.

Finding the need to curate content acute as we develop HackHeadphones on Shopify. Why create new content when everything we need can be curated from sources such branded websites (using videos from Shure.com), Amazon and other "portal" sites.

We are making sure to give credit where it is due and someone might throw a flag, but bet we can negotiate mutually beneficial terms since using content with attribution is closest thing we have to advertising these days.