March 6, 2013
Beginning of End For Big Box Retailers? Kimberly-Clark Tests Ecom
Martin (Marty) Smith
Kimberly-Clark tests ecommerce options Warc "We're seeing significant growth in the online channel through our retail partners," Adrian Percival, senior manager of ecommerce at Kimberly-Clark UK, told Marketing Week, "and we're determined to win in...
Martin (Marty) Smith:
Wow, apparently big brands are takign the "publisher' thing seriously and are adding ecommerce and a direct buy component in Europe. Should P&G and a few other major consumer products goods retailers follow it will take a big chunk out of the Walmart-itization of the world.
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