Start with Why
Our recent Curagami post - Think Different the Gravity of Digital is an important read for e-commerce merchants. Most "new to the web" merchants we work with want to jump right into the HOW of constructing a website. 

That's a mistake. HOW can only be effectively communicated once a brand's WHY is understood and shared. Knowing WHY you're doing things creates actions based on core values. WHY creates great and flexible brands like Apple, Nike, and Facebook. 

Join the conversation about your WHY on Curagami: http://www.curagami.com/digital-marketing-gravity/