The 5 laws of effective e-Commerce websites via @1918 from Biznology
If you expect your website to sell your business, it's an e-Commerce website. Here are 5 laws to help make your website sell your business more effectively.
Looked to add a TOME to this post since I feel strongly about ecommerce advice (most of which sucks). Not so here, this is an excellent post with 5 great suggestions to improve your e-com's site's conversion (i.e. make more money):
- Solve Your Customers’ Problems First.
- Focus on Key Metrics.
- Improve Your Images.
- Highlight Your Contact Information.
- Deliver Clear, Simple Calls-to-Action.
#1 is so important. Make it EASY for your customer to BUY your STUFF!. Don't let your search for truth and beauty become an OBSTACLE to their satisfaction (as is so often the case).
#5 is a favorite pet peeve. WHY do we have so much trouble TELLING people who visit our sites what we want them to do? I suspect about half the time the problem is the person creating the site doesn't know what they what their customers to do. DEADLY mistake that.
Your visitors are giving you the most precious gift they can - their TIME. Least you can do is make it easy to know what to do (call me crazy lol).
