Our traditional ideas of value and costs are based on outmoded industrial models which no longer apply. It's time we reworked them.
Martin (Marty) Smith:
@DavidAmerland's report is worth a re-read. Combine his ideas with @TrendWatching's new Demanding Brands report and you see a new online retailing, one where we build some friction back in so our customers feel connected, included and valued.
Demanding Brands Report
http://sco.lt/96ZdNh
David's New Value System
http://bit.ly/17qUzdu
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