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The collapse of British snowsports tourism to France has been spectacular. In 2007/08, over half a million Brits were travelling to ski in France, but by 2010/11 this had fallen to less than 350,000 – over 150,000 lost in just three years. That’s a fall of 33%, relative to a decrease in the total market of 23%.
“The Austrians have been catching the French up with quality accommodation for some time now,” Ian Hope, Programme Director at Esprit Ski/Ski Total told us, “Cutting edge chalets with wellness centres are becoming the norm.”
Additionally French resorts have also not taken advantage of social media as successfully as Austria.
Via Aurélien de PIERREFEU
