The Daring Librarian provides a great post on how to assist the "reluctant tech learner." A key point she makes is the need to have them learn "how to do something with a project about which they're personally passionate."
To gather this information she went out to her Personal Learning Network and asked for suggestions. The post includes 8 tips (which includes the one above) as well as:
* Show and Tell - providing a "digital petting zoo"
* Providing lots of praise
* Small Steps (as in mini session)
It will probably come as no surprise that many of the techniques suggested also work in the classroom.
Great article with great training topi for reluctant technology user