e-Social + AI DL IoT

New research launched last week by Marketo shows that marketers—both B2C and B2B—continue to be borderline delusional in terms of what customers actually expect, and how they are and are not delivering against those demands.

 

• 82% of marketers believe they have a deep understanding of customers. 56% of customers agree.
• Irrelevant content is the number one reason consumers don't engage more often with brands
• 48% of marketers think their engagement efforts are achieving organization strategic objectives

Via Marteq