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Happy New Year! To kick off 2020, I'm excited to share one of the first entries into The Stackies 2020: Marketing Stack Awards from Nexthink, an enterprise platform that helps IT departments deliver great digital employee experiences. Jon Blumenfeld, Nexthink's director of digital marketing, created their entry around the concept of a 'Periodic Table of Martech,' a riff on the periodic table of elements. Each 'element' represents a different martech tool — Jon narrowed them down to 120 martech products that he felt were most common and relevant to enterprise B2B SaaS. Related tools are clustered together by color.
Via Christophe Dané
