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Most firms (93%) expect to increase their spend on digital marketing in 2018, according to recent research from Ascend2.
The report was based on data from a survey conducted in December 2017 among 217 marketing influencers (43% work for B2B firms, 35% for B2C firms, and 22% for hybrid firms).
Some 52% of respondents said they expect their digital marketing budget to increase marginally in the year ahead, and 41% expect their digital marketing budget to increase significantly.
Only 7% of respondents expect to decrease their digital marketing spend in 2018.
Via Marteq
2018 Digital Marketing Plans: Budget and Tactic Trends - MarketingProfs
As usual, the full report is available at ascend2.com.
This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing