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How do you know if your social media marketing efforts are effective? Which posts drive the most traffic? What social media metrics should you be monitoring? How do you interpret the numbers once you have them?
If you’re on social media for your business, you already know you should be measuring it.
But don’t measure social media just for the sake of having some numbers to report on. Instead, measure social media marketing efforts so that you can learn what works and what doesn’t.
Via Kamal Bennani
Exceptionally important information for all business engaged in marketing on social media. If only I had time to read it!!!
I think that reaching people through popular social media networks such as: Twitter, Facebook, etc are the most effective for marketing strategies.
Articulating the success of social media campaigns is important and this article outlines key steps to help achieve this.