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My job as the Social Marketing Manager at Instapage is to be on the lookout for the latest trends then figure out how we can use them to promote our brand.

 

We identify trends here two ways. The first is by testing. Every day we're trying new methods of reaching social users. Through time we're able to establish some new norms, and discover what others are doing to successfully move the social media marketing needle.

 

Second, we listen to our users. By listening to their feedback, then taking it a step further and reading between the data points into what type of content they are engaging with over time, we come to understand what works and what doesn’t.

 

Here are a few of the new best practices and emerging trends that are happening right now on social media....

Via Jeff Domansky