e-learning-ukr

Why on earth would universities or faculty want to give this stuff away for free?

1. It profiles the academics and the Universities. Look at what we do and how good we are at it.  This is helpful to raise awareness and attract students, faculty and funding opportunities. Some observers think that the number of views of your MOOC might become an important element of the way academics and universities are evaluated for promotion and funding. (Would a MOOC viewed by 100,000 people contribute well to a REF Impact score?)
2. It raises the pedagogic standards--within the university (so that's how she/he does it!)
3. It helps spread ideas and viewpoints from the host university (meme anyone?)
4. It creates a wider learning network for your students who are perhaps also taking this course as one in 20 courses for a full time accredited degree
5. It is a way of getting in on the ground floor of something that might end up being really big (a disruptive technology for higher education, as some say).