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Although some marketers claim to use a single platform to grow their business, these successes are, quite honestly, the exception rather than the rule. For the rest of us, success is achieved by sharing the right messages with the right people across a range of platforms. The best marketing mix is the combination of the most effective tactics and platforms to showcase your products and/or services, to tell your story, and to provide to the right people the information they need in order to make the decision to buy from you....
Via Jeff Domansky
My main take on this article is that, its important that businesss use the "horses for courses" approach to content circulation. Any given message can be spread across several different channels if its in the appropreate format for easy consumption for the the intentded audience
It's about building your network too so that your content gets seen.
Integrate or disintegrate !!