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Curated by Kenneth Carnesi,JD
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Tumblr takes aim at serious writers with 'big' update

Tumblr takes aim at serious writers with 'big' update | e-commerce & social media | Scoop.it
From mashable.com - January 31, 2015 12:25 PM

Tumblr began rolling out a major update on Wednesday that makes it more appealing to serious writers.


While the blogging service remains hugely popular, with 420 million active users and 220 million blogs, many of its posts are only bits of text and media — abbreviated flotsam and jetsam — including celebrity quotes, animated GIFs, dog photos and so on.


But the latest Tumblr update cleans up its overall look, and introduces new tools, including a text editor that puts a heavy emphasis on writing. "Whatever you want to write — simple things, flashy things, handsome things, trashy things — now you can write the hell out of it," the company wrote in a post....


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Jeff Domansky's curator insight, January 31, 2015 12:13 PM

Writers take note...
Dave Mcgaha's curator insight, May 14, 2015 9:47 PM

Tumblr is all about the user and what they are thinking. Tumblr doesn't try to persuade like Facebook, Twitter, etc; they try to invoke the users to be free. Here's another grand example of the platform tailoring itself to those who use it. Tumblr allows for short posts, long posts, medium-gigantically-tiny posts and so on. The kicker here is now they want to appeal to writers. The site mostly consists of small fragments that people wisp about through the platform, nothing of large content.

 

Though some like this, many want more. Because the site really tailors itself to the person utilizing it, they are now developing features better suited for large posts. Including fonts, organization tools and more, some of which resemble an existing "writing-based" site. Tumblr takes notice of trends or things that appear of interest to people. This is one of the many examples of how Tumblr shines with an individualist view.
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Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews | e-commerce & social media | Scoop.it
From www.dmnews.com - August 20, 2014 9:12 AM

Price still rules as an online purchase influencer, but basic brand assets should not be ignored in online product presentations.


Clear, concise, and pertinent product descriptions make online shoppers press the “Buy” button more often than do favorable reviews. In fact, only price topped persuasive product copy as a purchase influencer, according to a survey of 500 consumers conducted by Markettree for HookLogic.


Price remains king, with 84% of consumers designating it as one of the top three factors that cause them to buy. Sixty-three percent named product descriptions, and 49% listed reviews. Bringing up the rear were videos, named by only 12%. Fundamental brand assets like product names, images, and features, maintains HookLogic's survey report, are the bottom-of-the-funnel items most likely to turn browsers into buyers....


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Jeff Domansky's curator insight, August 20, 2014 3:39 AM

Surprising copywriting, market research.
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This column will change your life: how to think about writing

This column will change your life: how to think about writing | e-commerce & social media | Scoop.it
From www.theguardian.com - July 7, 2014 9:09 AM

The key thing to realise, Pinker argues, is that writing is "cognitively unnatural." For almost all human existence, nobody wrote anything; even after that, for millennia, only a tiny elite did so. And it remains an odd way to communicate. You can't see your readers' facial expressions. They can't ask for clarification. Often, you don't know who they are, or how much they know. How to make up for all this?


Pinker's answer builds on the work of two language scholars, Mark Turner and Francis-Noël Thomas, who label their approach "joint attention". Writing is a modern twist on an ancient, species-wide behaviour: drawing someone else's attention to something visible. 


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Jeff Domansky's curator insight, July 7, 2014 1:50 AM

'The idea is to help readers discern something you know they'd be able to see, if only they were looking in the right place,' says Oliver Burkeman...
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15 signs you're a word nerd | Ragan.com

15 signs you're a word nerd | Ragan.com | e-commerce & social media | Scoop.it
From www.ragan.com - January 10, 2014 9:10 AM
In observance of National Word Nerd Day, we offer an array of symptoms that indicate your affinity for correct grammar, usage, syntax, punctuation, and spelling run deeper than that of others.

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Jeff Domansky's curator insight, January 9, 2014 1:29 PM

Celebrating National Word Nerd Day! Who knew?
Lori Wilk's curator insight, January 9, 2014 6:36 PM

Takeaway from this article: I didn't know there was a National Word Nerd Day" or how to properly celebrate it.
Freepass's curator insight, January 10, 2014 5:05 AM

¿Nadie qiere jugar a apalabrados contigo? ¿Buscas palabras extrañas en el diccionrio por diversón? Puede que seas un "word nerd"
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Two Ways to Say More With Fewer Words

Two Ways to Say More With Fewer Words | e-commerce & social media | Scoop.it
From www.copyblogger.com - September 30, 2013 9:11 AM

Attention spans have never been shorter it seems. But what can you do? In order for people to value your content, they’ve got to extract the value that’s there in the first place.The problem is, no one’s going to wait around for you to explain at length. You’ve got to get the point across as quickly as possible.Luckily, there’s a solution. All you have to do is say more with fewer words...


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Jeff Domansky's curator insight, September 30, 2013 1:29 AM

This old post is a reminder to choose your words carefully.
Albert Green's comment, September 30, 2013 4:04 AM
It's interesting that YouTube still uses Subscribe as the word for, well, subscribing to someone's letter. Also this word is still popular in newsletters even though this post has been writter a few years ago
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Six Ways for Authors to Engage on Medium

Six Ways for Authors to Engage on Medium - The Story - Medium
From medium.com - January 17, 2015 9:43 AM

You’ve just spent a year, two years, five, writing your book. Now you’re releasing it out into the world, and you just want everyone to read it. But getting attention for your book amid the great deluge of content can be hard.

Perhaps your agent, editor, or publicist has told you that you need a website, but you’re hard-pressed to know what to do with it. You don’t know what to write on a regular basis or how to maintain it technically or attract a readership.


What you do know is that you need to be where readers are: a space that’s beautiful and easy in which to publish, requires no maintenance, and provides immediate distribution.That’s where Medium—a place where thinkers, experts, and writers of all stripes have come to express themselves—can help. Here are a few ideas:...


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Jeff Domansky's curator insight, January 17, 2015 2:16 AM

Medium matters to publishers and it is growing in clout, reach and significance.
Marco Favero's curator insight, January 17, 2015 11:12 AM

aggiungi la tua intuizione ...
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Is there a definitive answer to this capitalization conundrum?

Is there a definitive answer to this capitalization conundrum? | e-commerce & social media | Scoop.it
From www.prdaily.com - July 9, 2014 9:08 AM

 While trying to answer co-worker's question last week, I unearthed a contentious capitalization conundrum. (Try saying that 10 times fast.) And much like the wrangling over the serial comma, or for that matter, capitalization, this debate does not appear to have an easy answer. 

The question: do you capitalize a lowercase brand name if the brand name is used at the beginning of a sentence? Here are a couple examples:

  • eBay has a fabulous collection of vintage tube tops. 
  • iTunes must now compete with Amazon’s Prime Music.


The Chicago Manual of Style has this to say: “Brand names or names of companies that are spelled with a lowercase initial letter followed by a capital letter (eBay, iPod, iPhone, etc.) need not be capitalized at the beginning of a sentence or heading, though some editors may prefer to reword.” 

That wasn't always its rule, though....


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Jeff Domansky's curator insight, July 8, 2014 7:49 PM

When a brand's name begins with a lowercase letter, it can be the cause of some serious confusion. e.e. cummings would be amused at this vexing writer's challenge. Recommended reading. 9/10
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Six Steps to Take Before You Write An eBook

Six Steps to Take Before You Write An eBook | e-commerce & social media | Scoop.it
From thefutureofink.com - January 18, 2014 1:46 PM

Most writers simply begin writing the moment they come up with an ebook idea they feel is worth pursuing. However, it’s best to wait a moment…or a few moments…to focus and evaluate that idea. This helps your book have a chance of succeeding in the ever-more competitive ebook market. To give your book a good start, take the following six steps before you write an ebook...


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IOANNIS APOSTOLOU's curator insight, January 19, 2014 3:36 AM

A little research has never been harmful!
Denise Gabbard's curator insight, January 19, 2014 1:52 PM

Writing an ebook can build credibility for you as an expert in your field--IF your ebook offers value to readers! These tips are great ones to take before you start writing! 
Marie Clement's curator insight, January 20, 2014 8:30 AM

eBooks are a great way to position yourself as an expert in particular areas.  They are by design quick, easy to distribute and fantastic to use as lead magnets for PPC or social media campaigns. This is a good artilce that takes you through the "is it a good idea" to getting it written.
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You know social media owns you when... | The PR Coach

You know social media owns you when... | The PR Coach | e-commerce & social media | Scoop.it
From www.theprcoach.com - January 8, 2014 9:27 AM

The pace of social media is relentless. It tempts you hourly to enter the Twitter Twilight Zone. The Facebook Folie Bergere beckons. Pinterest pulls you into its vortex while everywhere by the grace of Google go all of us.


And blogging? Don’t get me started. My microblogging and blog posting owned me.


That’s why I decided to take a blog “holiday” this past November and December.


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Jeff Domansky's curator insight, January 7, 2014 8:36 PM

It was time for a blogging intervention followed by a blog holiday! 
Lori Wilk's curator insight, January 7, 2014 9:29 PM

And there's more and more platforms launched every day and you're invited to participate . There is more to do each day and growing networks can take up more of your time, especially when you have to respond to customers and clients and to blog post comments. It can spiral out of control. Some people even feel guilty when they miss a day of blogging or tweeting.
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