96% of consumers find video useful when buying online | Econsultancy | e-commerce & social media | Scoop.it

Online video is increasing in importance and effectiveness when it comes to purchase decisions.Nearly three quarters of consumers are more likely to purchase a product or service if they can watch a video explaining it beforehand.This research comes from a new study by Animoto, designed to explore how online video impacts consumer buying....


Via Jeff Domansky