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Most social media marketers will tell you that video marketing is their priority in 2016. In 2014, global mobile video traffic grew by 55% and we can expect to see a similar statistics for 2015 as December wraps. Video marketing is no longer a "nice-to-have". Over the course of a couple of years, this content medium has become a "must-have" and brands need to adapt. We at Simply Measured have felt similar pressures to adopt the video medium and have seen an increasing demand via Twitter, Facebo 
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Do you want to increase your Social Media reach and make your message go viral? Are you tired of Facebook limiting the reach of your posts? Video content is one of the best ways to increase your followers’ engagement on Social Media; and when engagement rises, your reach will also grow. The power of video as highly engaging content is the reason why most Social Media platforms are implementing new video products: video ads on Facebook,animated gifs on Twitter, the launch of Hyperlapse for Instagram, etc… However, if you just create the same type of videos as everyone else, chances are, your followers will also ignore these posts. Users pay more attention to content that is unusual and unique. Posting another video is not enough. It needs to be different from what others are doing. In this article, I will describe some apps for smartphones that will allow you to create outstanding and unique videos that will surely increase your engagement by making your videos stand out of the mass.... Via Jeff Domansky
Toltec Global Services's curator insight,
November 4, 2014 12:51 PM
Video content has skyrocketed in the last five years. Set your brand apart by using one of these video apps. 
Anelise Dahlstrøm Severinsen's curator insight,
November 5, 2014 6:36 AM
Levende billeder bliver endnu mere populært, desuden er et godt værktøj til at variere dit indhold. I artiklen er der flere apps (det fleste af dem gratis), som kan hjælpe dig at skabe engagerende og inspirerende indhold på dit firmaets sociale medier platforme. Jeg bruger Timelapse - også en gratis app, som giver dig mulighed for at vælge hastigeden på video optagelse. 
Dwight Holcomb's curator insight,
November 5, 2014 11:17 AM
Finding innovative ways to create unique video content for social media will drive competitive advantage in this space.
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After watching your videos, your audience should feel something. You don't need to be controversial, but you do need to elicit emotion to inspire your viewers into action.... While some content lends itself to emotion more easily than others (a whiteboard video might not be “emotional” in the traditional sense), your content is far more likely to inspire downloads, trials, demos, etc. if it elicits a powerful response fuelling your prospects’ follow through. And remember, at the end of the day, “emotional” or inspiring content is simply stuff that makes you feel something. It doesn’t really matter if your audience is laughing or crying at the end of your video, but they better be feeling something or you’ll be easily forgotten or skipped over. Ultimately, if your on-screen personas, comedy, or message gets people to like the implied character of your brand, you’ve got the right idea.... Via Jeff Domansky
Jeff Domansky's curator insight,
July 9, 2014 8:55 AM
Useful video tips to get more from your video marketing. 
Erado Press's curator insight,
July 9, 2014 10:21 AM
"..strategic video marketing (the kind that produces ROI in the form of influenced deals) begins when you use content to trigger targeted emotions and then tie these high-power feelings to a specific action."
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Newsreader app Guide is no more… well, at least in its current form. The company that once aimed to help consumers better digest the news with a video channel of websites read by its lovable avatars has been reborn as a service for publishers. It’s still focused on the news, but has evolved into a platform that provides online sites with inexpensive quality videos, which may have been originally thought of as being too far out of reach. The new service launches today. What publishers receive from the reborn Guide is technology that will turn any news article, like the one you’re reading now, into a video. The company says that its process will “auto-generate” multimedia videos in a way that is “inexpensive, fast, and at scale.” Prior to launch, the service had already been in use on 270 sites. Guide claims that the average click to play rate was 19 percent, while the average completion rate was 47.8 percent. Guide intends to monetize its service through standard fees for voice-over work and advertising inserted into videos placed on a publisher’s website. In addition, it will license its technology through a SaaS offering where publishers can pay per video and on a CPM rate.... Via Jeff Domansky
Jeff Domansky's curator insight,
January 15, 2014 3:12 AM
Inexpensive text to video? The marketing possibilities are exciting if Guide lives up to expectations. Cool technology worth watching as it develops. 
andrea maillard's curator insight,
January 16, 2014 12:47 AM
Agrega videos a tu site y mejora tu SEO |
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Are you using video to promote your brand? Do you want to create videos without having costly equipment? XIf you have a smartphone, you already have all of the tools you need to create fun and engaging social videos. In this article you’ll find out how to shoot and edit videos to share on social media with your smartphone.... Via Jeff Domansky
Jeff Domansky's curator insight,
January 10, 2015 10:49 AM
Here's how to make quick n easy videos on your smartphone. 
Colin Perry's curator insight,
January 11, 2015 5:51 PM
Thought you would find this article of interest- vital for promoting the brand #businesscoaching
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Do you know who Smosh, PewDiePie or Michelle Phan are? No? They’re YouTube stars and are more popular among teens than mainstream celebs, according to Variety . There are 1 billion people using YouTube and 6 billion hours of video watched every month on YouTube. We all talk about how video is the future (or present) of content marketing. Yet, marketers seem to shun video platforms, other than for viral videos. There's a huge amount of blog posts on topics related to Facebook, LinkedIn and Twitter. You hardly ever come across one on YouTube. In other words, here is a massive opportunity to leverage your content on a platform that is highly underused by other content marketers, and to get ahead of the crowd while you're at it. Plus, your YouTube content affects your Google rank. Read on to learn all the tweaks for dominating your YouTube niche.... Via Jeff Domansky
Jeff Domansky's curator insight,
November 2, 2014 9:10 AM
This is an excellent blueprint to content marketing on YouTube. Great tips and tactics especially if you're just starting to explore video marketing.
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Online video is increasing in importance and effectiveness when it comes to purchase decisions.Nearly three quarters of consumers are more likely to purchase a product or service if they can watch a video explaining it beforehand.This research comes from a new study by Animoto, designed to explore how online video impacts consumer buying.... Via Jeff Domansky
Rizz K's curator insight,
March 27, 2014 12:50 AM
this year would be where videos are taking center-stage in social media
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YouTube has become more important for advertising -- and it can be powerful if you learn to add a clickable call to action to your video. Find out how. Every day, advertising is becoming more and more interactive. People want to feel that the product or service they’re interested in is speaking to them on a personal level. Marketers are not blind to this phenomenon, and in the last few years we have seen a tremendous push towards YouTube as a viable ad platform. Customized videos that speak directly to the consumer about the company’s brand, product, service, or ethos have become more and more valuable in the advertising ecosphere.This shift towards video marketing is only becoming more viable for many clients. However, one major pain point is getting a call-to-action “clickable” link into your video so users can easily browse what you’re advertising... Via Jeff Domansky
Jeff Domansky's curator insight,
December 8, 2013 2:54 AM
This is one of those really practical tip sheets. |
