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Twitter has a huge user growth problem and left unresolved it could be troublesome. Because Twitter is not growing its user base, it affects their revenue and
Via Robert Caruso
I didn’t plan to write a blog about why Twitter for business is so important because as a social media professional, its pretty obvious.
But as I was gathering research for another Twitter marketing subject to write about, I was blown away at how many brands are either stepping back from executing a consistent Twitter strategy or aren’t participating at all.
The media may rant and rave about how Twitter is fading because it doesn’t have a CEO or because it’s not making money, but none of those things make it any less of a social network. Its still at the top, and I predict it will only continue to grow....
Via Jeff Domansky
Growing a larger and active Twitter following is the goal of many online marketers, bloggers, social media experts, and people with the time to say something in 140 characters or less often.
Here are 10 Twitter growth hacks that you may not be using already, and advice on how you can put them in play....
Via Jeff Domansky
...At the moment, the updated search bar is pretty basic. Twitter plan to continue upgrading as time goes on, and more and more advanced features will become available over time. Still, you're able to set a few parameters, such as the dates you search between and whose posts you're combing through. In other words, you can choose to search a certain person’s tweets between December and January of last year, and you can choose to only search for tweets which contain the hashtag #christmas.
This allows you to track people's changing opinions over time.For those who understand coding and binary and scary words, Twitter have explained their new search bar in impossible amounts of detail over at their official blog post. If you speak fluent binary, check it out. If you don't, all you need to take away from this article is that Twitter is now even more powerful than it was before.
Via Jeff Domansky
I don't know about you, but I love Twitter lists. They make my life so much easier!
Kevan Lee has written another stellar post highlighting creative uses of lists, as well as advice and tools to leverage one of Twitter's most powerful features.
A must-read!
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Cendrine Marrouat
Identifying your strengths and timing your tweets properly will get you started, but there's much more to the equation.
The company is testing a dormant menu option that appears to hint that commerce services will be coming soon.
... This is the latest in a stream of hints that Twitter is preparing a foray into commerce. Back in June,Re/Code spotted a “buy now” button that began appearing in tweets with links to retail siteFancy. The same publication previously got its hands on documents that appeared to show commerce plans, while Twitter has been rumored to be working on a deal with payments provider Stripe for some time.
At this point it isn’t entirely clear what Twitter has planned, but the “payment and shipping” option – which appears to be where users would manage their payment methods and enter their delivery address – clearly ties in with other clues....
Via Jeff Domansky
Do you think you know all of the best twitter plugins out there? Think again.
At this point you should not be asking if you should join social media, you should be asking: which social media platform should I use? There a lot of soci
Twitter has recently updated the look of its profiles. Many say that the layout is strongly reminiscent of Facebook. I don't see it. What about you?
Some things are so simple they end up getting ignored. Sometimes, though, these simple strategies that end up getting ignored are so powerful that the fact that they’re getting ignored warrants a blog post. This is that blog post.
Did you know that 58 percent of the world’s top brands have more than 100,000 followers on Twitter?Simply Measured studied how top brand marketers are using Twitter and discovered that 92 percent of companies tweet more than once per day, and more than one-third (36 percent) of top brand tweets contain links.Top brands averaged 20 percent follower growth on Twitter in Q4 2013, and brand tweets that included photos and links received 150 percent more engagement than text-only submissions....
Via Jeff Domansky
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Twitter is hoping the allure of exclusive content might help brands better engage with consumers and drive conversation. The company is unveiling an "Instant Unlock Card" that encourages people to tweet about a brand in order to earn rewards such as a movie trailer or an exclusive Q&A.
Via Pantelis Chiotellis
Before I joined Buffer, I barely had a Twitter account.
It existed by its lonesome for a few years as a placeholder for the day when my work allowed me to tweet freely. That day came when I had the privilege to join up with the Buffer team, and I dove right in, applying all the Twitter knowledge I had stowed away. And still, even with a running start, I had so much to learn.
Knowledge seldom takes the place of experience. So while I muddled through my first few weeks on Twitter—experimenting and fiddling—I noticed the many things I could have only learned by doing. Here are the big ones. Call them Twitter tips for beginners.
Maybe you can relate to some?...
Via Jeff Domansky
Thanks to Twitter, businesses are closer to consumers than ever before. Tweets haven't replaced phone calls and handwritten letters, but they've become a popular way for consumers to vocalize their questions, praise, or complaints -- all in plain view of anyone who can find the conversation online.
But customers don't just expect you to read their tweets about you -- they also expect you to reply. According to charts published on Search Engine Watch, 70% of surveyed Twitter users expect a response from brands they reach out to on Twitter. Of those users, 53% want that response in under an hour.
It's important to have a solid strategy for responding to tweets so you can keep your customers happy and drive engagement on Twitter. Should you include a link in your response? How much punctuation (?, !) should you use? Are emoticons off the table?
To help inform your Twitter response strategy, LeadSift gathered data on answers to these questions and more, and culminated them into the visual below. Consider this data in the context of your own brand voice and what you know about your buyers' behavior to develop an action plan when responses come rolling in. And hurry -- your customers are waiting.
Via Jeff Domansky
Is Twitter integrated into your 2014 holiday marketing plans?
If not, there’s still time to get the most out of this real time social media platform even though Black Friday’s just around the corner.
Because over 50% of UK users turn to Twitter to discuss what they’re doingRIGHT NOW according to Nielsen. (Check out Dan Zarrella inspired tips for tweets and retweets.)....
Via Jeff Domansky
Twitter is easily in my top three favorite social networks because it doesn’t restrict who you can and can’t connect with (unless they have a private profile) and you get rewarded for your hard work. Unlike Facebook, organic reach is very much alive on Twitter and I gain over 100 new followers a day without spending a single dollar.
Here’s the thing…it’s not all about followers, it’s about targeted followers. Are you attracting the right people or just random strangers that will never help further your business?
There are a few ways you can check your follower base to see if you’re on the right track using FollowerWonk. Some of these features will require a premium account depending on how many followers you have.
Whether or not you decide to pay for the full version, I think the free trial version is worth trying out at least once to gain some valuable insights that no other tool currently offers....
Via Kamal Bennani, Jeff Domansky
Twitter is a fascinating adventure of relationships, entertainment, education, and fun. Now imagine layering on a few dozen powerups.That’s how it feels sometimes when you find just the right Twitter tool. And there’s a tool for practically every desire or whim.Tools for productivity, for efficiency, for research, and so much more. With such a generous API, Twitter tools have become legion—and we social sharers are better off for it.
At Buffer, we tend to come across a fair share of social media tools. We’ve collected a great bunch to share with you! Here are all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list. ...
Via Jeff Domansky
...We love Twitter for rapid interaction, ease of use and because it’s an online gateway to hordes of potential followers (and website visitors). Followers mean popularity, which in turn means trust, which then in turn could lead to customers and brand recognition. There are numerous ways to tap into this glowing hub of activity, watch Eric Kuhn's video for some insider tips.
As Twitter is such a fast flowing social network, doing simple things can often bring you great results very quickly. For example, running a competition is going to get you noticed faster than following someone in the hope they will follow you back because a competition gives Twitter users something that they want. Twitter may be fast and furious but by investing a little effort, it will reward you, eventually. This article will explain some of the ways you can quickly gain those much sought after Twitter followers....
Via Jeff Domansky
Twitter isn't just for getting followers, retweets, and replies -- it's also a valuable marketing channel for generating qualified leads. But when you’re trying to generate leads on Twitter, your tweets have to be a little different than normal. With a few tweaks, your tweets can be transformed into lead generation machines -- you just have to know what those little tweaks are....
Via Jeff Domansky
Imagine having to explain what your company does to someone or giving complex answers to questions on Twitter. Not easy, right? Well, good news! Here is a little tool that will solve the problem for you.
Entrepreneurs and marketers are constantly searching for new sources of prospective customers to grow our businesses. Today I’m going to introduce you to one such source; I’m going to show you how to use social media monitoring as a prospecting technique.
Happy birthday, Twitter! The social network turned eight on March 21. The brainchild of Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass, the site has grown by leaps and bounds since then.
Some things are so simple they end up getting ignored. Sometimes, though, these simple strategies that end up getting ignored are so powerful that the fact that they’re getting ignored warrants a blog post. This is that blog post.
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