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Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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Must Read Influencer Content Marketing Case Study | Lee Odden

Must Read Influencer Content Marketing Case Study | Lee Odden | e-commerce & social media | Scoop.it
From www.toprankblog.com - January 27, 2015 12:28 PM

Influencer Marketing was a hot topic in 2014 and will continue to gain momentum in 2015 for both B2C and B2B marketers, especially when it comes to content co-creation.


Why the warm and fuzzy for influencer content you ask? According to CMI and MarketingProfs, over 90% of B2B marketers are investing in content marketing. Yet, in an age of information overload where 74GB of data are delivered per person, per day (USC), standing out to business buyers can require unreasonable budgets and resources.


Inspired by the need to scale content marketing performance, a growing number of B2B marketers are creating better quality content that gets shared more often, reaches more prospects and grows their influencer network – all at the same time. How so? Through influencer content programs....


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Jeff Domansky's curator insight, January 27, 2015 11:33 AM

Useful resource for content marketing and thought leadership.
Marco Favero's curator insight, January 27, 2015 12:10 PM

aggiungi la tua intuizione ...
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Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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“Why ‘Influencers’ On Social Media Offer You Precisely Zilch” | SocialBro

“Why ‘Influencers’ On Social Media Offer You Precisely Zilch” | SocialBro | e-commerce & social media | Scoop.it
From www.socialbro.com - October 24, 2014 8:57 AM

"I mean, influencers are a nice idea. But actually, they’re not needed. They’re no better than a couple of normal people endorsing your brand and will have no long-term impact. They’re overrated and make no difference to your business as people trust them no more than anyone else on the internet…”


Imagine if someone said this to you, straight-faced. We’ve seen it happen and it’s stuck with us. Not only do we respectfully disagree, but we’d like to take this chance to refute the above notion and actually point out the benefits of getting ‘influencers’ on your side.


Increasing customer advocacy is now a top priority for 67% of CMOs, and with 74% of customers relying on social media to guide their purchasing decisions you can begin to see why it’s such a high priority.


Here’s 8 reasons why getting widely trusted people from your field to sing your praises can only be a good thing for your business....


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Jeff Domansky's curator insight, October 24, 2014 4:18 AM

Despite Andy Vale's linkbait headline, he serves up eight reasons why social influencers make a difference to your business.
Marco Favero's curator insight, October 24, 2014 5:58 PM

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Defining Thought Leadership in a Business Blog | Lou Hoffman

Defining Thought Leadership in a Business Blog | Lou Hoffman | e-commerce & social media | Scoop.it
From www.ishmaelscorner.com - September 2, 2014 10:23 AM

...When it comes to organic search, Google and other search engines place a premium on backlinks. They interpret backlinks as “votes” for the content.Of course, to generate backlinks, you must create content that prompts other digital properties to share your content with their audiences.


For the type of content that grades out as shareable, it’s typically not product information or a personnel announcement or an industry award — information we characterize as company-centric. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs.In short, thought leadership plays at the industry level, not the company level, ideally offering takes that can’t be found elsewhere.


Such dot-connecting points to blogging as one of the best platforms for thought leadership....


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Jeff Domansky's curator insight, September 2, 2014 9:55 AM

Lou Hoffman shows how blogging can be an essential part of building thought leadership.
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The Sophisticated Marketer’s Guide to Thought Leadership - Brian Solis

The Sophisticated Marketer’s Guide to Thought Leadership - Brian Solis | e-commerce & social media | Scoop.it
From www.briansolis.com - November 7, 2014 7:27 PM
Thought leadership is one of those things that’s easier to talk about than it is to achieve. I see it as a state, something earned, and not necessarily something you simply do. Smart thinking or communication or publishing does not necessarily equate to thought leadership. It’s own people value it on the other side of your work that sets the stage for something great.


According to Miller, “Thought leadership is an essential part of any successful content marketing strategy. Both B2C and B2B companies can benefit from the many advantages of thought leadership to build a more competitive reputation and ultimately drive more revenue.”


Miller along with his team at LinkedIn interviewed several experts to assemble a gorgeous and useful ebook to help brand marketers learn how to optimize thought leadership strategies. Experts include Joe Chernov, Ekaterina Walter, Shannon Stubo, among others.  You can download it here....


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Jeff Domansky's curator insight, November 7, 2014 3:35 PM

Brian Solis says thought leadership is earned.
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The 7 Habits of Highly Influential CEOs

The 7 Habits of Highly Influential CEOs | e-commerce & social media | Scoop.it
From blog.appinions.com - September 24, 2014 8:51 AM

As executive influence becomes more important, C-suite executives really do need to “be their brand.” To that end, being seen as an influential thought leader or opinion maker is vital for any CXO hoping to lead a competitive company in today’s world.


But how do you do that? We decided to look at people who are doing it successfully today, and reverse-engineer their secrets. We identified 7 important habits, the first 4 of which we’ll cover in today’s article. They are:

  1. Own A Topic
  2. Make The Most of Controversy
  3. Corollary – Don’t Work in Finance
  4. Tweet Early, Tweet Often aka Publish or Perish
  5. Know Your Audience
  6. Be More Than A Brand Extension
  7. Make Yourself Accessible


So let’s see exactly who these influential leaders are....



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Jeff Domansky's curator insight, September 23, 2014 7:09 PM

Good look at thought leaders, how they do it and how they could do better.
Dr. Helen Teague's curator insight, September 24, 2014 10:18 AM

As executive influence becomes more important, C-suite executives really do need to “be their brand.” To that end, being seen as an influential thought leader or opinion maker is vital for any CXO hoping to lead a competitive company in today’s world.

 

But how do you do that? We decided to look at people who are doing it successfully today, and reverse-engineer their secrets. We identified 7 important habits, the first 4 of which we’ll cover in today’s article. They are:

Own A TopicMake The Most of ControversyCorollary – Don’t Work in FinanceTweet Early, Tweet Often aka Publish or PerishKnow Your AudienceBe More Than A Brand ExtensionMake Yourself Accessible

 

So let’s see exactly who these influential leaders are....
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