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Some B2B marketers are slow to invest in social media because they believe that the ROI should be based on an increase in sales. Wrong.
This a short but great post on shifting your thinking about social media and the power of storytelling for your business.
What I really like, besides the mindset, is the example of how Cisco is using storytelling so effectively. It's about connecting with your audience and pulling them in, not pushing your company on them.
This is sophisticated business storytelling at its best -- that we all can do.
Enjoy the post and the fabulous 5 minute video.
Via Omar Kattan
A brilliant post about Cisco's approach to b2b storytelling from Tim Washer, social media head for Cisco Systems’ SP Marketing group.
Tim discusses various initiatives that focus not on the brand and its products but on helping spread inspiring industry stories that matter to their target audience.
Watch and enjoy their first video from their "Network Effect" web documentary.