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Scoop.it!
Can content really accelerate sales pipeline? Yes! With the optimal end-to-end content marketing strategy it can. Here's some ideas on how this works. Via Jeff Domansky 
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Social Selling allows you to be the first to provide value. Being first gives you leverage ahead of the sale, increases your chance to participate and eventually close the sale. Why is Social Selling so important? 1. It drives revenue. 2. You don’t really have a choice.... Via Jeff Domansky
Jeff Domansky's curator insight,
July 30, 2014 2:42 AM
Today's connected buyers are looking for businesses like them. Social Selling techniques bridge the gap and drive revenue.
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Marketing Strategy - Nearly two-thirds (61%) of marketers say one the biggest challenges of influencer marketing is identifying the relevant persons who can truly help their brand or campaigns, according to a recent ... Via Jeff Domansky
Jeff Domansky's curator insight,
March 21, 2014 10:30 PM
Key findings from the Augure report, Influencer Marketing Status 2014, which was based on data from a survey of 649 European and US marketers. Recommended reading. 9/10 |
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![How to Use Twitter for Social Selling [SlideShare] | e-commerce & social media | Scoop.it](https://img.scoop.it/2kkIJZP8vU8bjZpw6G1rHzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
You’re probably aware of HubSpot’s presence on social media. Whether you follow our Twitter account, like us on Facebook, or are even in our Inbound Marketers LinkedIn group, you know that we take social media very seriously. For us, social media isn’t a fad. It isn’t a practice you do only if you have time. It’s one of our main channels for lead generation and is essential to each and every stage of the inbound methodology. As part of HubSpot’s social media team, I am writing to share with you some exclusive glimpses into our social media strategy.... Via Jeff Domansky
Jeff Domansky's curator insight,
September 7, 2014 11:02 AM
Inbound or social selling goals? Flip through a SlideShare on how Twitter can take your social sales to the next level. 
Ammanda Daniher's curator insight,
September 12, 2014 9:29 PM
Due to the fact that there are millions of users on Twitter, many businesses and companies have reached out to the social media phenomenon that has taken over the internet in order to promote and educate consumers on their products and services. With Twitter having so many users, it is very convenient for information and other media to make its way across the internet. Also, Social Selling has become very popular on Twitter. If you were to search the hashtag "SocialSelling" hundreds of thousands of tweets should pop up.
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This week, we focus on the art and science of social selling. One insight that emerged from our most recent Gartner Social Marketing Survey(subscription required) is that most digital marketers are only beginning to explore this rich tundra. Highlighted research this week provides advice on choreographing your social selling moves: 1. How to use social behavior to trigger buying behavior 2. How to turn social marketing activities into sales 3. How to choose a social storefront.... Via Jeff Domansky
Jeff Domansky's curator insight,
March 23, 2014 2:14 AM
Good look at how social selling fits into social marketing. |
Selling has changed. For the above reason but also because the internet made it possible for prospects to know a lot before making their buying decision. This is especially true in B2B markets where up to 90% of the decision might be made before a sales person is contacted.
What content have you published to answer your prospects questions along the way?
I'm a believer! Content matters hugely.