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Scoop.it!
Big or small, influencer or newcomer, everyone looking to get more followers and more likes on social media seeks out strategies that work. Here's how one expert does it. 
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"I have signed up for social media accounts. Now, what do I do?" I hear this question all the time. The answer is and always will be: strategy. I came across a neat infographic that will help you organize yourself better. It includes a series of tips on how to optimize content for specific platforms. See it at http://socialmediaslant.com/official-social-media-checklist-infographic/ -----------------
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When it comes to your social media strategy, you should never put all your eggs in the Facebook's basket. A lot of your audience may be there, but recent events have proven that the social network may not be a viable option for businesses with small wallets.
Internet Marketing News's curator insight,
February 24, 2014 12:52 PM
A handy guide to optimize your strategy on 11 social media sites. #socialmediamarketing #socialmedia 
Francesca Mattonelli's curator insight,
February 26, 2014 6:03 AM
Ogni piattaforma ha le sue best practice, ma qui si fa di più: si pensa agli obiettivi!
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![Social Business Strategy DNA [Infographic] - Social Media Explorer | #TheMarketingAutomationAlert | e-commerce & social media | Scoop.it](https://img.scoop.it/uztx53SOmDzk7nnDbYaCfzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Social business strategy DNA infographic inspired by “The Seven Success Factors of Social Business Strategy“, an e-book co-written by Brian Solis and Charlene Li from the Altimeter Group. Via Marteq
Marteq's curator insight,
September 16, 2013 8:57 AM
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Get smart about using hashtags on social media. This guide shows you how to get started on 10 different social sites. Via Marteq
Marteq's curator insight,
February 3, 2015 6:49 PM
And click through for tips and tricks for using hashtags on these social media sites. 
Michelle J Halpin's curator insight,
February 5, 2015 12:01 PM
Use hashtags to filter and theme customer feedback. Then be better informed as to what your customer segment needs are.
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Tips and methods to evaluate social media and optimize your posts
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Social media is daunting, that much is blindingly apparent. With every day that passes, it seems like more and more social networks crop up. Sure, the big names in the business are obvious: Facebook, Twitter, Linkedin and Google Plus. There are also plenty of alternatives that are just as popular like Pinterest, Tumblr, StumbleUpon, Reddit, MySpace (yes it’s still around), Orkut and more. The question sticks out like a sore thumb; as a small business, how you could possible maximize your exposure while trying to manage so many networks at once? The answer is actually pretty simple. You need to draw up a complete social media strategy. No matter what kind of business you have, or what your long term goals are you need to approach social media as you would any other project. There are several defining factors that will directly affect how well your social media campaign works. Defining a proper strategy allows you to visualize all of those elements and address them as necessary..? Via Jeff Domansky
Jeff Domansky's curator insight,
October 9, 2013 2:51 AM
Start with a solid social media strategy and the tactics become much easier. 
Ali Anani's curator insight,
October 10, 2013 12:17 AM
The Law of Large Numbers is in operation. Too many social networks with few standing out and a growing need to crystallize out a relevant strategy. |
Great concise list!
To build and maintain a large social media platform, this is solid advice from a writer who maintains a huge platform for Guy Kawasaki and one for herself.
Answer these questions before you begin the work on your social strategy:
What need will you fill for the people who will follow you?Why should they follow you?What will you consistently provide to them?Then read the rest of the article on how to implement your strategy.
***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***
Link to the original article: http://www.entrepreneur.com/article/247191