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I recently stumbled upon an article from John Heggestuen, who is a research analyst at Business Insider. The man is smart, like silly smart, and raised a terrifying statement that I feel like I am only now starting to understand. Now, I hate sweeping statements and I very much dislike people who have uninformed opinions on matters beyond their understanding. Heggestuen does not and has neither.
He stated that “some companies are starting to drop the idea that they can track social media’s dollar value”, which, when coming from the likes of a regular Business Insider commentator, you listen....
Via Jeff Domansky
It's all about measuring what matters. Great tips on social media ROI.
More on the raging topic of social media ROI ....