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Scoop.it!
It’s the end of the month, time to review your content marketing results from the past 30 days and analyze…but what do you focus on? Of everything you could be reporting, which statistics should you care about? What do they mean, and how do you know if your findings are beneficial or not? Below are 11 content marketing statistics you should know that will make your end of month reports outstanding!... Via Jeff Domansky 
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Scoop.it!
My client's objective was to design and take advantage of new technologies and trends to develop a new approach to accurately measure media effectiveness. ...There are four stages to follow. Initiation, Integration, Intelligence, and Value Creation. Every action my client takes – from answering the phone at the front desk to the most complex product installation – makes a statement about how that company values customers. These moments in time are when a brand comes to life, when promises made are either kept or broken. Jan Carlzon, former President of Scandinavian Airline Services called these instances “moments of truth”. He defined them as “any time a customer comes into contact with any aspect of your business, however remote, the customer has an opportunity to form an impression. ”Moments of truth, when repeatedly resulting in positive outcomes and experiences, lead to customer loyalty. Customer loyalty is a state of being that is defined by behaviors and experiences on BOTH sides of the relationship – vendor and customer – that lead to a state of value creation for both parties. Loyalty can’t be measured by repeating business alone... Via Jeff Domansky
malek's curator insight,
November 23, 2013 7:25 AM
How to measure what's going on with your campaign. A lengthy article, but the job is in the details. 
Ali Anani's curator insight,
November 24, 2013 12:21 AM
"Moments of Truth" shape up your customers' impressions about your businesses 
Gordon Kraft's curator insight,
November 24, 2013 12:00 PM
Digital Media company has the ability to create your Digital image for the Interent, Social Media via video... |
If you're not measuring your social and content marketing results, how do you know you're measuring up?
Conversion rates, click rates, open rates... It's easy to get lost in excel spreadsheet. Here's a good summary of what metrics you should focus on if you're doing content marketing as well as interesting benchmark to check whether you're best-in-class or can improve.