Your new post is loading...
... That is truly the question. ;-) A question I often have to debate with participants in my classes. And the perfect idea to start my new advice series. Thank you to Véronique Mermaz, of For Your Brand Only, for asking me to talk about it.
|
Scooped by Kenneth Carnesi,JD |
Scoop.it!
In the Social Media world...if you constantly Sell, Sell, Sell, the audience will run from you. For traditional marketers this is a big switch and continues to be a struggle for many.
The sales people who get it are outperforming their peers with social media being the driving factor for increased customers and sales.
You still have to sell, but the Vilfredo Pareto principal applies, only do it 20% of the time.
Many people expect coupons and ads to be delivered to their doorsteps, so that they can visit stores and try products. They will then pursue or break the relationship depending on the level of service they have received or the quality of those products.
Things are different online. Audiences will not purchase anything if the companies have not proven their worth beforehand. Audiences have the power. And they do not hesitate to make their voices heard whether they are happy or not. When it comes to social media content, 8 out of 10 of your shares should be valuable and relevant to your audience while the rest can be self-promotional.
I think the ideas in this article are extremely accurate. Social media marketing today is all about real time up-to-date information whether it's from a company, organization or a customer. Many people trust the reviews and shares of other customers rather than the proclamations of the company trying to sell you their products. This article accurately explains the Pareto Principle as it pertains to social media marketing.