e-commerce & social media

Trust and reputation go hand in hand.

aggiungi la tua intuizione ...

http://www.dubestate.com/%DB%81%D9%81%D8%AA%DB%92-%D9%85%DB%8C%DA%BA-%D8%A7%DB%8C%DA%A9-%D9%85%D8%B1%D8%AA%D8%A8%DB%81-%DB%8C%DB%81-%D8%AC%D8%A7%D9%BE%D8%A7%D9%86%DB%8C-%D9%86%D8%B3%D8%AE%DB%81-%D8%A2%D8%B2%D9%85%D8%A7-%DA%A9/ ;    Must read this beautiful healthy post.

aggiungi la tua intuizione ...

Everyone needs to check thier on line reputation on a regular basis before it becomes a crisis. 

I like this article a lot because it shows a helpful step by step way to better understand your company's reputation on the internet. You'll be able to track whatever your typical computer user would see when searching for your company or things related to your company. Tracking these types of topics manually can save you money if you're a small business trying to make your reputation better tailored to your consumers. Larger companies may pay someone else to do it, however, it could also be a good way for large companies to check and make sure whichever third party they're using is doing their job in the best interest of your company. 

Great list of the 10 most influential global brands on LinkedIn. Recommended reading. 9/10

Las 10 marcas marcas globales con mejor estrategia de contenido en LinkedIn. #contentstrategy #top10 #reputacion #reputación

What reasonable CEO would respond in such a mean-spirited way to a young student looking for a job? Obviously, on LinkedIn all she had to do was delete the request. To go farther was just incomprehensible. As reported later in the story this was not the first instance her insensitivity. What a tinpot despot!

Add to the fact that she didn't realize the bitchy response would be shared, and I'd call her incompetent.

www.aanve.com

Research shows no clear advantage to brands in taking sides on controversies for brands. Recommended reading. 9/10

Research shows no clear advantage to brands in taking sides on controversies for brands. Recommended reading. 9/10

Good look at thought leaders, how they do it and how they could do better.

As executive influence becomes more important, C-suite executives really do need to “be their brand.” To that end, being seen as an influential thought leader or opinion maker is vital for any CXO hoping to lead a competitive company in today’s world.

But how do you do that? We decided to look at people who are doing it successfully today, and reverse-engineer their secrets. We identified 7 important habits, the first 4 of which we’ll cover in today’s article. They are:

Own A TopicMake The Most of ControversyCorollary – Don’t Work in FinanceTweet Early, Tweet Often aka Publish or PerishKnow Your AudienceBe More Than A Brand ExtensionMake Yourself Accessible

So let’s see exactly who these influential leaders are....

Great guide and infographic about personal branding.

An A to Z guide for personal branding. How cool is that!