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How optimization of a website creates better opportunity to be found by search engines
Curated by Kenneth Carnesi,JD
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Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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Seth Godin: Customer service? "Please, go away"

Seth Godin: Customer service? "Please, go away" | e-commerce & social media | Scoop.it
From sethgodin.typepad.com - January 18, 2015 5:17 PM
What if you had a big blue phone on your desk, and whenever you needed to, you could pick it up and instantly be connected with a smart and caring tech support expert (from your internet provider, your web host, the airline you use the most...)?

What are the chances you'd ever consider switching to a competitor that didn't offer similar service just to save a few bucks?

The current model of big company support is to throw undervalued, undertrained, underpowered human beings at perplexed customers, frustrating and disrespecting them enough that they shrug and give up.

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Jeff Domansky's curator insight, January 18, 2015 4:43 PM

Customer service according to Seth Godin: "Please, go away." With competition off-line and online, that's simply no longer good enough. tomorrow's winning businesses will figure that out quickly.
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Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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How Alibaba Could Disrupt Amazon In The U.S.

How Alibaba Could Disrupt Amazon In The U.S. | e-commerce & social media | Scoop.it
From readwrite.com - May 15, 2014 8:58 AM

It has to woo overlooked small retailers in the same way a disruptive technology needs to cater to developers.


Chinese e-commerce giant Alibaba has gotten lots of attention thanks to its pending multi-billion-dollar U.S. IPO. It seems to have no immediate plans to expand in the U.S.—but that's likely just a matter of time. And when it does, Amazon had better watch out, because Alibaba has a host of ready allies: the legions of mom-and-pop retailers that Amazon has left stranded in its wake.


Let's start with some background from Alibaba's perspective. The company controls 80% of the Chinese e-commerce market, which means it needs new markets in order to grow. Its current model—acting as an e-commerce middleman that connects buyers and sellers—might translate well to some big emerging markets, but Alibaba will need to take a more subtle approach in America for three reasons...


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Jeff Domansky's curator insight, May 15, 2014 3:31 AM

In the medium to long term this is an online retail game changer! Essential reading for retail, marketing and social marketing pros. 9/10
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Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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Want More Marketing Qualified Leads? Run an Inbound Funnel Campaign

Want More Marketing Qualified Leads? Run an Inbound Funnel Campaign | e-commerce & social media | Scoop.it
From blog.hubspot.com - February 1, 2014 10:50 AM

How to you generate more marketing qualified leads? Why, you run an inbound marketing funnel-focused campaign! Here's how to get started.The purpose of this article will be to outline a campaign process you can use to generate a marketing qualified lead.


This includes a website visitor clicking on a call to action, downloading an information qualifying offer from a landing page, email nurturing and downloading a marketing qualifying offer.Today I’d like to teach you about how a campaign works, and give you a scenario that you can adapt and reuse in your own inbound marketing strategy. But, we need to first speak a little bit about your sales funnel....


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Jeff Domansky's curator insight, January 31, 2014 10:13 AM

These inbound marketing tips should help you get more focused on creating a valuable sales funnel from your content marketing program.
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Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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11 ways to improve online customer retention

11 ways to improve online customer retention | e-commerce & social media | Scoop.it
From econsultancy.com - November 20, 2013 1:22 PM

According to a study from Adobe, in 2012 repeat shoppers made up just 8% of all site visitors in the US yet they accounted for nearly 41% of total online sales.So bearing in mind the fact that it’s also cheaper to keep a customer than it is to attract a new one, businesses need to be working hard to keep shoppers satisfied and give them a reason to return.With this in mind, I’ve rounded up 11 ways in which ecommerce retailers can improve customer retention....


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Jeff Domansky's curator insight, November 20, 2013 10:01 AM

11 excellent tips and examples of how to improve your online marketing ROI.
La mirill@ digital's curator insight, November 21, 2013 4:40 PM

seems easy but it isn't
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Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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Is Referral Marketing the most important tool in your ecommerce toolbox?

Is Referral Marketing the most important tool in your ecommerce toolbox? | e-commerce & social media | Scoop.it
From forewardsapp.com - October 15, 2014 9:35 AM

The funny thing about referrals is that because it’s such a no brainer, a lot of businesses don’t have a formal program setup to ensure e that they’re maximizing this channel, by automatically or programmatically asking all their customers. That’s both a shame and an opportunity lost, because for every one customer who may be naturally inclined to refer or recommend a businesses to their friends“without” being asked, there are almost certainly a number that will be too busy, or not inclined to refer anything without being asked to do so.


That’s reflected in the research as well. Some research done by Texas Tech showed that while 83% of consumers indicate they’d be willing to refer a business they frequent, only 29% actually do. That’s because surprisingly most businesses simply don’t ask.A quick and easy  customer referral program is not only a great marketing strategy on it’s own, because of that gap in consumer willingness and businesses asking, there is also a really good chance that setting up a customer referral program is great low hanging marketing fruit you can take advantage of....


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Marco Favero's curator insight, October 15, 2014 8:27 AM

aggiungi la tua intuizione ...
Jan Wallen's curator insight, October 15, 2014 9:14 AM

How to make the most of referrals for marketing 
Türkiye İnternette's curator insight, October 15, 2014 11:30 AM

The answer to this qquestion is "most probably yes"
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Rescooped by Kenneth Carnesi,JD from Real SEO
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Mass SEO Fail: Did Everyone Forget About On Page Optimization?

Mass SEO Fail: Did Everyone Forget About On Page Optimization? | e-commerce & social media | Scoop.it
From kercommunications.com - February 24, 2014 9:57 AM

Have you done all you can do to make the most of SEO?
Probably not. Many go into link building and content marketing without optimizing the site itself.

If you read any of the online marketing blogs or forums where SEO is discussed, you might get the impression that search marketing is comprised of only two components: Content and Links…


From Ker Communications  +


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6 Analytics Trends for Mid-Market eCommerce in 2014

6 Analytics Trends for Mid-Market eCommerce in 2014 | e-commerce & social media | Scoop.it
From www.business2community.com - January 14, 2014 5:12 PM

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