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Scoop.it!
Does it feel like a big challenge to get people to open and read your emails? It doesn't really need to be so hard ... 
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Scoop.it!
As a platform that helps people, businesses or organizations with their content strategy, it’s always been natural for us to use content ourselves in our communication. For a lot of companies – including Scoop.it – communicating through content means having several distribution channels – including email – and today we’d like to share a few things we’ve learned using email newsletters as a content marketing distribution mechanism. Via Guillaume Decugis
Guillaume Decugis's curator insight,
January 22, 2014 3:41 PM
If email is not an essential part of your content marketing mix, you're missing out. Here's why and how we found we could use as part of ours at Scoop.it.
Guillaume Decugis's curator insight,
January 22, 2014 10:54 PM
Email is one of these distribution channels which can consume a lot of time and have unpredictable results. At Scoop.it we wanted to experiment with it and adjust our efforts to it in the spirit of lean content. So here's what we learned. 
Martine Coutu's curator insight,
March 6, 2014 9:22 AM
Wow! Votre infolettre ne vous donne pas les résultats escomptés? Lisez sans faute cette chronique. |
Scoop.it!
Do you know that more than 122 billion emails are sent every hour? In marketing, this mind-boggling number means two things:
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