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Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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13 Stats That Should Terrify CMOs

13 Stats That Should Terrify CMOs | e-commerce & social media | Scoop.it
From contently.com - September 8, 2015 9:44 AM

So when marketers talk about how much they work with numbers now that we’ve entered the sci-fi1 age of Internet data collection, I cringe. Let’s just say I’m glad I’m covering marketing for a living rather than actually doing it.


But just because numbers may be marketers’s new best friend, that doesn’t mean they’re all good. Some, in fact, are a bit terrifying.


And because I’m a sick bastard who wants you all to feel my mathematical pain, I’ve gathered 13 stats that should send chills down any marketer’s spine. Just to be clear, all of these statistics have pros and cons, and some stats may not have an impact on your marketing strategy. But hopefully at least one of them will get you to jump. Enjoy....


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Jeff Domansky's curator insight, September 8, 2015 4:09 AM

The terrifying facts about marketing.
thomas junillon's curator insight, September 9, 2015 6:00 AM

CTRs...
Thorsten Strauss's curator insight, September 23, 2015 4:33 PM

insight: this is a serious wake up call about digital marketing. Great points for reflection.
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Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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3 Easy Ways Start-Ups Can Use Twitter to Perform Marketing Research | Social Media Today

3 Easy Ways Start-Ups Can Use Twitter to Perform Marketing Research | Social Media Today | e-commerce & social media | Scoop.it
From socialmediatoday.com - June 13, 2014 9:04 AM
By leveraging Twitter, start-ups can monitor online conversations that 255 million consumers worldwide are having and understand their preferences and tastes better. Specifically, they can listen to their target audience’s conversations and learn about their problems, dissatisfactions, and product features they desire. This marketing research approach can help start-ups discover new business opportunities and unravel overlooked problems.


To help start-ups take advantage of Twitter for effective marketing research, here are three techniques and complementary tools you should use...


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Jeff Domansky's curator insight, June 13, 2014 3:37 AM

Here are a set of useful fundamental market research tips using Twitter. Good read and great reminders for all levels of marketing.
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New Survey: People are Most Attached to These Social Media BrandsBrands | Steamfeed

New Survey: People are Most Attached to These Social Media BrandsBrands | Steamfeed | e-commerce & social media | Scoop.it
From www.steamfeed.com - March 13, 2014 8:37 AM

Understand which social media brands your audience is attached to and dependent on - then be creative with how you can help reinforce their identity.


Discovering that Twitter didn’t even make the top five social media brands that people are most attached to was one of the most intriguing things from a new study released last week by UTA Brand Studio on which social media brands users are most attached and dependent on with Facebook coming out on the top. Instagram, YouTube, Pinterest and Reddit followed.


According to the UTA Brand Studio:Brand dependence measures how strong of a connection people have to a brand (brand- self connection) as well as how easy their thoughts and feelings about a brand come to mind (prominence)...


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Jeff Domansky's curator insight, March 13, 2014 1:52 AM

Very interesting research about brands on social media including some surprises.
Gas caroline's curator insight, March 13, 2014 9:33 AM

L'attachement des consommateurs pour les marques des medias sociaux. Mieux comprendre son consommateur pour mieux communiquer.
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Why Putting Yourself in the Customer’s Shoes Doesn’t Work | Marketing Hub

Why Putting Yourself in the Customer’s Shoes Doesn’t Work | Marketing Hub | e-commerce & social media | Scoop.it
From www.alternatives.ie - March 6, 2015 9:59 AM

HBR: What kind of customer preferences did you focus on?


In one experiment we asked managers to develop a new car model and choose the features customers wanted. In another we had them decide on a new ad campaign for Rolex. In a third they were asked to set the price for a sandwich at a café. In every case, predictions about what customers wanted matched the managers’ personal preferences more closely when the managers had been primed to be more empathetic.


They were projecting?


Yes, even when the customers were totally different from themselves. In the sandwich experiment, for instance, the customers were students. Completely different people, but the managers still projected their own preferences onto them....


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Jeff Domansky's curator insight, March 6, 2015 3:24 AM

Fascinating marketing research study and cautionary tale.
Nedko Aldev's curator insight, March 7, 2015 3:25 AM

 

175
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Bank Marketing Strategy: Millennials Find Banks Irrelevant

Bank Marketing Strategy: Millennials Find Banks Irrelevant | e-commerce & social media | Scoop.it
From www.jimmarous.blogspot.ca - March 14, 2014 10:39 AM

A three-year study from Scratch, an in-house unit of Viacom, found that a third of millennials believed they won't need a bank in the future. These millennials, defined as those between ages 18 to 33, also ranked the top four banks in the "ten least loved brands" and would rather go to the dentist than to their bank.Is this surprising?


This segment of the population has grown up in an era that saw trust in banking erode due to the financial crisis and a near stagnant economy. This is also a period when new technology has enabled firms like Simple, Moven, Square and PayPal to be more relevant with a generation that would rather handle finances on their phone than in a branch.


Here are some of the findings from the Millennial Disruption Index:


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Jeff Domansky's curator insight, March 14, 2014 10:05 AM

Coming soon to other demographics near you!
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Big Data Myths Give Way To Reality In 2014

Big Data Myths Give Way To Reality In 2014 | e-commerce & social media | Scoop.it
From readwrite.com - January 2, 2014 9:35 AM

Much of what we believe about Big Data is wrong, which will be demonstrated in 2014.


For many enterprises, Big Data remains a nebulous goal, rather than a current reality. Yet it's a goal that more and more enterprises are pushing to the top of their priority list. As Gartner surveys have shown, everyone is keen to board the Big Data bandwagon, yet a comparative few really understand why. And as Gartner analyst Svetlana Sicular points out, the myths that hold back Big Data adoption vary depending on where along the adoption curve an enterprise happens to be.In 2014, many of the sillier Big Data myths will crumble to be replaced by increased experience with data-driven applications...


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Jeff Domansky's curator insight, January 2, 2014 3:11 AM

What's the big deal about big data? Mostly, it's about the myths that prevent it from being better utilized.
Phillip Trotter's curator insight, January 3, 2014 1:28 AM

Over the years I have come to appreciate Garner's hypercycle - especially as technologies and terms become less fashionable. I am pretty certain 2014 will see a backlash to the term big data - just at the same time large scale data initiatives go into production in many enterprises and valuable deployment stories and application experience is shared.. Interesting article from readwriteweb.
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