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How optimization of a website creates better opportunity to be found by search engines
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Rescooped by Kenneth Carnesi,JD from Google+ Local & Local SEO News
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Google Places Guidelines - Reading Between the Lines & Stern Warning for Home Businesses

Google Places Guidelines - Reading Between the Lines & Stern Warning for Home Businesses | e-commerce & social media | Scoop.it

The Google+Local guidelines are written in a very subtle way and you need to be able to think like Google and read between the lines. If you are a consultant you also need to understand what some of the unwritten rules are that are not even spelled out. (So G does not draw a line in the sand for spammers to figure out how to cross.)

But those vague, not totally spelled out rules can also trip up a perfectly legit business owner and get them in trouble. GREAT EXAMPLE at the bottom of this post regarding home-based businesses.

 

Mary Bowling at LocalU dissects the guidelines and breaks down recent changes...


Via Linda Buquet :: Catalyst eMarketing
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Rescooped by Kenneth Carnesi,JD from Google+ Local & Local SEO News
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Google Places Guideline Change - Stop GEO Stuffing Titles!

Google Places Guideline Change - Stop GEO Stuffing Titles! | e-commerce & social media | Scoop.it
I got an alert last night that the Google Places Guidelines changed - For the Better IMO! It's always been against the rules to add city or keywords

Via Linda Buquet :: Catalyst eMarketing
Mohammed ALAMI's curator insight, January 29, 2014 9:27 AM

"A name should not include: Description or contact information. Exception: Single descriptor with business location or service offered by the business can be added to the name"


Rescooped by Kenneth Carnesi,JD from Google+ Local & Local SEO News
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10 SEO experiments that will change the way you do SEO

10 SEO experiments that will change the way you do SEO | e-commerce & social media | Scoop.it

This post has nothing to do with local - oh wait, organic plays a part in local... This post has everything to do with local!

The part I quoted in snippets below is so true... Google won't tell us what the secret sauce is, so only experimentation and those of us willing to share that knowledge, helps us learn how the algo really works.


Via Linda Buquet :: Catalyst eMarketing
carltonrsmith's curator insight, July 9, 2014 10:30 PM

I've always been an advocate for on-page SEO even thought the rewards aren't as fruitful as off-page SEO. Internal links are very important as it helps sculpt and direct juice. Site architecture is another important piece of the on-page.

I don't doubt any of the details found in that article. I'm wondering if there is more to it than what was presented.