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How optimization of a website creates better opportunity to be found by search engines
Curated by Kenneth Carnesi,JD
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Rescooped by Kenneth Carnesi,JD from Business: Economics, Marketing, Strategy
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How to Avoid the Unrealistic Expectations SEOs Often Create - Whiteboard Friday

How to Avoid the Unrealistic Expectations SEOs Often Create - Whiteboard Friday | e-commerce & social media | Scoop.it
From moz.com - December 14, 2014 11:37 AM
Making promises about SEO results too often leads to broken dreams and shredded contracts. In today's Whiteboard Friday, Rand shows us how to set expectations that lead to excitement but help prevent costly misunderstandings.

Via Pantelis Chiotellis
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Scooped by Kenneth Carnesi,JD
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TOOLS - 5 keyword research tools to dramatically increase your website traffic

TOOLS - 5 keyword research tools to dramatically increase your website traffic | e-commerce & social media | Scoop.it
From www.razorsocial.com - March 22, 2014 10:30 AM
Here are 5 keyword research tools that will help you to dramatically increase the traffic to your website. Check out these cool tools now.
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How to Do Keyword Research: A Beginner's Guide

How to Do Keyword Research: A Beginner's Guide | e-commerce & social media | Scoop.it
From blog.hubspot.com - March 8, 2014 10:40 AM
Before you start producing content for your website and blog, learn how to properly conduct keyword research.
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Keywords to Concepts: Guide to Smart Keyword Research

Keywords to Concepts: Guide to Smart Keyword Research | e-commerce & social media | Scoop.it
From moz.com - January 25, 2014 10:40 PM
Concepts have become more important for search marketing than individual keywords. Many people in the SEO space mistakenly assume that because Google withholds keyword referral data in the form of (not provided), keywords no longer matter.
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Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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Keyword Tool: 750 Google Keyword Suggestions for Free

Keyword Tool: 750 Google Keyword Suggestions for Free | e-commerce & social media | Scoop.it
From keywordtool.io - October 22, 2014 9:50 AM

KeywordTool.io is the best FREE alternative to Google Keyword Planner and Ubersuggest. It uses Google's autocomplete feature to get over 750 long-tail keywords fo=r any given query .


Are you a business owner, online marketer or content creator? You would definitely need to grab people's attention in order to make them click on your ads or even read your content. For that, you will have to first understand what your potential customers or readers are actually searching for.


Every search is an expression of people's needs, wants, interests and desires. Imagine how your business would benefit if you could analyse these search terms that are related to your business domain and customise your product to serve the actual needs of your customers....


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Jeff Domansky's curator insight, October 22, 2014 3:44 AM

Are you blogging or doing content marketing? Try KeywordTool. You'll be impressed.
David Westwood's comment, November 25, 2014 2:35 AM
I like sg.serpstat.com which is very similar to keywordtool. I use it for title suggestion having the "Only questions" option. It's free and simple.
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KEYWORDS - Targeting, Density, and Cannibalization VIDEO

KEYWORDS - Targeting, Density, and Cannibalization VIDEO | e-commerce & social media | Scoop.it
From moz.com - March 21, 2014 10:01 AM
Enough has changed about keyword targeting that it's high time we offered a refresher. In today's Whiteboard Friday, Rand lays out best practices for targeting, and clears the air about density and cannibalization in today's world of search.
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The Death of Keyword Ranking Reports?

The Death of Keyword Ranking Reports? | e-commerce & social media | Scoop.it
From moz.com - March 3, 2014 9:06 AM
We all look at keyword rankings, but is it still a useful metric to report? In this week's Whiteboard Friday, Cyrus Shepard discusses how changes in search have made individual keyword rankings a shaky metric at best, and he presents 10 needle-moving numbers to measure and report instead.
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