Chanel posted its first Instagram photos and videos Monday and already has 1.8 million followers. The images-based digital platform doesn't allow users to see exactly when companies or people join it—like Twitter does—but it appears that the brand opened its account some time ago, built up a considerable backing organically and then finally saw fit to post content. An email inquiry to the Paris-based company went unanswered.
As The New York Observer reported, the posts were born from a campaign party Chanel threw Monday for its new TV spot starring supermodel Gisele Bundchen. The brand's first Instagram post was a video (see below) that features a brief snippet of the commercial and garnered nearly 40,000 likes. Chanel's social marketing team then followed up with eight photographs from the soirée that collectively drew 158,000 likes....
Via Jeff Domansky
After only one day of Instagram work, Chanel is already ahead of a good number of its high-end fashion competitors in terms of audience on the social channel. And yes, I'm aware of the serendipity and irony in posting this article next to the one of the schoolgirls kidnapped in Nigeria.
Este es un buen ejemplo de cómo las grandes empresas y personajes públicos compran seguidores en las redes sociales con el fin de ganar popularidad. Pero, ¿ganan popularidad o solo apariencia de popularidad? ¿Qué se consigue con esa apariencia? ¿Es el público tan simple que sigue los contenidos online según el número de seguidores que tengan sus "dueños"? ¡Reflexionemos!