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Scoop.it!
A small business technology company was focusing their online marketing efforts on SEO and this approach proved to be effective for several years. Research Via Peg Corwin 
Scoop.it!
Marketing Strategy - Nearly two-thirds (61%) of marketers say one the biggest challenges of influencer marketing is identifying the relevant persons who can truly help their brand or campaigns, according to a recent ... Via Jeff Domansky
Jeff Domansky's curator insight,
March 21, 2014 10:30 PM
Key findings from the Augure report, Influencer Marketing Status 2014, which was based on data from a survey of 649 European and US marketers. Recommended reading. 9/10 |
Scoop.it!
"I mean, influencers are a nice idea. But actually, they’re not needed. They’re no better than a couple of normal people endorsing your brand and will have no long-term impact. They’re overrated and make no difference to your business as people trust them no more than anyone else on the internet…” Imagine if someone said this to you, straight-faced. We’ve seen it happen and it’s stuck with us. Not only do we respectfully disagree, but we’d like to take this chance to refute the above notion and actually point out the benefits of getting ‘influencers’ on your side. Increasing customer advocacy is now a top priority for 67% of CMOs, and with 74% of customers relying on social media to guide their purchasing decisions you can begin to see why it’s such a high priority. Here’s 8 reasons why getting widely trusted people from your field to sing your praises can only be a good thing for your business.... Via Jeff Domansky
Jeff Domansky's curator insight,
October 24, 2014 4:18 AM
Despite Andy Vale's linkbait headline, he serves up eight reasons why social influencers make a difference to your business. |
Learn the steps to promote your content with industry influencers to grow your reach and promote your content. See case study from one company who succeeded.
Social presence is working a lot better in content marketing than SEO and there are multiple examples where it has been proved..