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Scoop.it!
How do you make the most of your social influencers? Columnist Blaise Lucey explains how to craft a successful influencer marketing strategy and increase sales. Via Pantelis Chiotellis 
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Scoop.it!
"I mean, influencers are a nice idea. But actually, they’re not needed. They’re no better than a couple of normal people endorsing your brand and will have no long-term impact. They’re overrated and make no difference to your business as people trust them no more than anyone else on the internet…” Imagine if someone said this to you, straight-faced. We’ve seen it happen and it’s stuck with us. Not only do we respectfully disagree, but we’d like to take this chance to refute the above notion and actually point out the benefits of getting ‘influencers’ on your side. Increasing customer advocacy is now a top priority for 67% of CMOs, and with 74% of customers relying on social media to guide their purchasing decisions you can begin to see why it’s such a high priority. Here’s 8 reasons why getting widely trusted people from your field to sing your praises can only be a good thing for your business.... Via Jeff Domansky
Jeff Domansky's curator insight,
October 24, 2014 4:18 AM
Despite Andy Vale's linkbait headline, he serves up eight reasons why social influencers make a difference to your business.
Scoop.it!
Discover how to elevate your status as a content marketing influencer and build your business with strategies from Chris Ducker and the New Media Expo... ... It’s not as difficult as you think, and it all revolves around efficient content marketing and re-purposing. Serial entrepreneur Chris Ducker outlined the process in an NMX super session, charting the path for people to build their influence. Ducker, author of The New Business Manifesto, presented a plan for entrepreneurs to build personal/brand influence with content marketing, eventually seeking to launch a business from that attention. AHere are Ducker’s five steps for entrepreneurs and content creators looking to build the “Business of You”You”... Via Jeff Domansky
Jeff Domansky's curator insight,
January 6, 2014 11:21 AM
5 easy steps to becoming a social media influencer from @TopRank. 
Mike Gladson's curator insight,
January 7, 2014 1:26 AM
I think its also important to tell your story, your products story and your client positive results stories. |
Scoop.it!
Getting backlinks from your readers doesn’t depend on how many of them you have—it depends on who they are. The good news is that all influencers read a lot. You just need to get them to want to read your stuff.I link to the marketers and business owners that I follow and like on a regular basis. They essentially get automatic, high-quality links just by producing great content on a consistent basis. Here’s the formula for getting great backlinks: Great content + Read by linkers = Great backlinks It’s simple, but it works.In this post, I’m going to show you six main ways that can help you get your content in front of the people who matter.... Via Jeff Domansky
Jeff Domansky's curator insight,
September 16, 2015 5:23 AM
Neil Patel's traffic building blueprint is simple and effective! Recommended reading. 9/10
Scoop.it!
Marketing Strategy - Nearly two-thirds (61%) of marketers say one the biggest challenges of influencer marketing is identifying the relevant persons who can truly help their brand or campaigns, according to a recent ... Via Jeff Domansky
Jeff Domansky's curator insight,
March 21, 2014 10:30 PM
Key findings from the Augure report, Influencer Marketing Status 2014, which was based on data from a survey of 649 European and US marketers. Recommended reading. 9/10
Scoop.it!
Recently, Burger King Norway purged its Facebook fanbase. They reduced it from 38,000 fans to 8,000...on purpose. Their stated goal was to encourage fickle deal-hunters to exit their addressable fan base leaving those who really cared and preferred Burger King (over McDonalds). For a quick service restaurant (QSR) or a fast moving consumer goods company (FMCG) this is a radical move. Brand loyalty isn’t what it used to be and many of us are happy enough to ask for Pepsi as Coke. Can a Burger King fan also be a McDonald’s fan? Chances are there is quite a bit of overlap. Still, the move to be more intentional about who is in your Facebook fanbase and your Twitter follower-base is right minded.... Via Jeff Domansky
Jeff Domansky's curator insight,
December 30, 2013 9:54 AM
John Bell takes a look at Burger King's unusual social media strategy. Recommended reading. 9 / 10 |
