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One of 2014’s biggest trends is the rise of hyperlocal advertising. Hyperlocal, as it’s called in ad tech circles, allows marketers to use a smartphone’s GPS data to geographically target audiences for the purpose of delivering relevant ads.
When you combine this with the ability to purchase ad impressions individually, through programmatic ad platforms that are powered by real-time bidding, marketers now have a cost-effective way to engage their audiences in a manner that matches ads to the context of their physical location....
Via Jeff Domansky
If you're a small business or just starting to investigate hyperlocal and mobile marketing, this is an excellent overview of the basics. Learn how it works and several tools that can help you get results.
Advertising & Marketing will never ever be the same..especially for the hospitality industry
Mission Critical - Hyperlocal