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In this day and age, people are tired of dry sales pitches. They want to read / watch / listen to things that allow them to experience emotions, that inspire them to take action. The best way to ignite that in your articles? Start with a great headline! And I found a great tool to help you with that.
Try this out on a few headlines - interesting...
This is a great tool if you want to see what Emotional Marketing Value (EMV) your headline has