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Scoop.it!
A study in which a leading U.S. retailer targeted 565,000 email subscribers with both its regular emails and coordinated Facebook News Feed ads found that subscribers who received both were 22 percent more likely to make purchases than those who... 
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Scoop.it!
Confluence Social Marketing-a leading company to raise business ROI , advertising campaigns and energize social media and digital marketing.
Scoop.it!
When it comes to bad pitches, bloggers and journalists never get bored. This year, in particular, was extremely rich with spam and lazy emails. With 2013 coming to an end, I wanted to add a lighter...
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The article discusses combining email and Facebook marketing. While the concept is interesting and the study shows it can improve click through rates up to 22%, I believe that this type or marketing would be much more costly (both time and monetarily) and difficult to achieve for the smaller boost it provides. I also think that this type of marketing is only effective to specific psychographic segments.
Interesting study
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