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In my recent post, I talked about the need for Agility, Authenticity and Passion along with the “four C’s” which describe the pillars of great marketing today. Let’s take a look at some examples of great marketers and great companies who are putting these pillars into practice.
Customer-centric. Customers are in control. They decide how and when to connect with you and your company and they vote with their online voice, dollars and attention. Customer engagement – an elusive achievement — is the number one asset to a business today and the number one goal for marketing to pursue. Customer engagement is only possible when customer’s wants and needs are put at the center of everything we do....
Via Jeff Domansky
Excellent post from Sandra Zoratti talking about the shifting sands of marketing excellence in the importance of being a customer-centric curious, communicative.
Thank you Jeff, excellent read and insight.