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A study by Brandfog found that 75 percent of Americans surveyed agree that CEO participation in social media leads to better leadership.
That’s up a remarkable 30 percent over the results in 2012.
The survey also found that 77 percent of Americans said that C-suite executives who engage on social media create more transparency for the brand, and 80 percent agreed that social media has become an essential aspect of PR and communications strategy for C-Suite executives.
That is key, particularly when crisis strikes. It gives the CEO and the brand both the credibility and channel to manage a crisis response....
Via Jeff Domansky
Social media is important to CEOs and other C-suite executives, especially in a crisis. Ignore at your peril.