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Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads? Via Daniel Watson, Jeff Domansky 
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You can use many methods to improve your conversion rate.
All of these benefits are important, but the last one—in particular. Trust is one of the most important factors in conversion rate optimization.... Via Jeff Domansky
Roger L. Gill's curator insight,
September 26, 2015 7:52 AM
I believe this to be true; add reviews for even better results.
Pyramid Point Acct.'s curator insight,
September 27, 2015 8:54 AM
Do you think case studies have benefits
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To compete in the increasingly competitive content marketing space, marketers must learn to create visual content, such as infographics. According to Unbounce, visuals are processed 60,000 times faster than text. Via Jeff Domansky
Jeff Domansky's curator insight,
July 21, 2015 6:35 PM
Ingenious presentation and useful content marketing tips.
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Content marketing is a great way to develop customer relationships, increase brand awareness and target your audience with precision. You’ve given it a go for a while, with some decent results. Now what? You know by now that content marketing isn’t static. Things are always changing.How will you stay ahead of those changes?... Via Jeff Domansky
Jeff Domansky's curator insight,
July 9, 2015 1:53 AM
Content marketing is constantly changing. In this post learn 7 changes that will impact your business and help you stay ahead of your competition. 
Nkem Mpamah's curator insight,
July 9, 2015 5:52 AM
Discover how content marketing will impact customer relationships and lead to increased businesses.
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You’ve heard of social media calendars before, but do you know what they are and how to use one? Via Jeff Domansky
Jeff Domansky's curator insight,
April 24, 2015 11:42 PM
Neil Patel shows why you need a social media calendar and how to create one in this infographic.
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Have you ever taken a look at how you’re sharing content with other businesses that you want to market to? The content you’ve got can make a difference in all of your B2B marketing plans. There are many things that you can do right now in order to make your B2B marketing content more enticing.... Via Jeff Domansky
Jeff Domansky's curator insight,
March 29, 2015 10:59 AM
7 tips to make your content sharing more interesting and more effective.
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Have you ever wondered how I’ve built a loyal audience with my sites? From Quick Sprout to KISSmetrics and now NeilPatel.com, I’ve been able to create a loyal following. Via Jeff Domansky
Jeff Domansky's curator insight,
February 7, 2015 12:05 AM
More great content marketing tips from Neil Patel. Excellent advice and very useful stats in his infographics. Highly recommended 9/10
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Forrester scored companies according to various factors, including the appeal of their website content and use of video. The companies had the potential to score a perfect 30, or obtain a passing score of 20 or above. Only four companies successfully passed Forrester’s test; the average score was 12.8. Forrester did not reveal the names of the four companies that passed its test. “The biggest problem is that the majority of content talks about the company, what its products and services do and how many awards they’ve won, but doesn’t speak to the issues their prospective buyers are trying to solve,” said Laura Ramos, Forrester analyst, according to Ad Age. Telling stories, writing in narrative and shooting video were identified as key ways that companies can help their messages stand out among the rest.... Via Jeff Domansky
Jeff Domansky's curator insight,
December 19, 2014 10:21 AM
A new report published by Forrester Research shows that a majority of B2B websites have failed to engage users with content in 2014. It's time for marketers to rethink and refocus their content marketing.
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...But there is one problem. Just like any marketing channel, as more and more marketers starts using it, content marketing will become even more challenging to gain desired results. For example digital banner ads, which made an appearance in 1994, enjoyed 78% CTR(click-through-rate) and the industry average today hovers around 0.05%. Andrew Chen calls it the ‘Law of Shitty Clickthroughs’ As a marketer, this creates a challenging opportunity to create content that is engaging and innovative. A picture speaks thousand words. That explains why visual content like infographics, gifs and memes are the buzzwords in today’s world of content marketing.
Via Jeff Domansky
Jeff Domansky's curator insight,
November 14, 2014 11:47 PM
Great list of visual marketing tools. Many of these tools are you and well worth checking out. Recommended reading for marketers and content pros. 9/10
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Did you know that 90 percent of information communicated to your brain is visual, and that visual content is processed 60,000 times faster than text? This makes visual marketing a powerful tool in the arsenal of any business.Not only can visuals improve online visibility, but they also become your unique identifier. In a sea of social media noise, visuals create instant recognition. They allow your fans and followers to quickly recognize your content. When you consider that there is 136,000 images shared every 60 seconds on Facebook alone, creating differentiation is critical.... Via Jeff Domansky
Jeff Domansky's curator insight,
November 8, 2014 3:17 AM
Visuals improve online visibility and become your unique identifier. Here are four tips to help you use visual content to improve social media results and create instant recognition!
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ManufacturingStories's curator insight,
November 3, 2014 9:39 AM
For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl 
Terence's curator insight,
January 9, 2015 7:45 AM
Landing pages, done WELL and for the right traffic, can BE your website.
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It is quirky and fun in a way that most of us have come to expect from Oreo’s ever since the brand’s award winning Daily Twist campaign more than a year ago which featured a relevant daily image of Oreo’s in fun situations and inspired brand envy from marketers around the world for their perfectly timed “Dunk In The Dark” tweet from the 2013 Super Bowl.Yet for all the kudos that the brand gets for its social media efforts – there is one thing that seems certain about the #OreoLab campaign … you won’t find any sign of its existence a month or two from now.... Via Jeff Domansky
Amanda Wall's curator insight,
November 1, 2014 9:11 PM
This article is a good example of why it is important to strategically plan social media campaigns. Using Oreo as an example this article goes on to example what worked and what didn't work with their campaigns. Oreo is an award winning brand just for their advertising alone, however, according to this article once they start a campaign the don't finish it.
Example from article: "Last year the brand spent millions to launch the “Cookie vs. Creme” campaign pitting consumers who loved the cookie part of Oreo’s against those who love the creme. Today, the URL is inactive and the only trace of that campaign is an occasional YouTube video." A campaign that could have been extremely successful if followed through properly. It is important to the world of PR to look at what worked and what didn't work, so you can grow and create successful future campaigns. 
Dean Ryan G. Martin's curator insight,
November 2, 2014 5:26 AM
Yes. Oreo is an impulse buy; therefore; their social media campaign isn't for every one. 
Gonzalo Moreno's curator insight,
November 2, 2014 12:33 PM
Aprende a cuidar tu marca... Porque lo que es GENIAL para unos no es NI MEDIO BUENO para otros.
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Marketers use social media actively for their various marketing efforts. According to the Social Media Examiner’s 2014 Social Media Marketing Industry Report, 92% of marketers indicated that social media is highly relevant for their businesses; and this finding is relatively higher than 86% from last year’s results. With various social media platforms available, most marketers jump into the bandwagon by posting instantly, but all they get are paid likes, with no engagement at all. Is this what we want to achieve?In order to win the marketing influence game, incorporating the science and art of persuasion is a must. But how do you do it? Here are 11 keys of persuasion for your social media marketing efforts... Via Jeff Domansky
Jeff Domansky's curator insight,
October 9, 2014 8:49 AM
Steve Farnsworth shares 11 top tips for better content marketing results. |
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'Tis the season for annual reporting, planning, and reviews. Via Jeff Domansky
Jeff Domansky's curator insight,
December 31, 2015 12:05 AM
More 2016 predictions for content marketing.
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Do you remember when “hack” was slang for someone who did poor work? Today, the word has done a 180. It’s now used to reference a clever solution to a tricky problem (as the Urban Dictionary says). If the tricky problem is content marketing, then what are the clever solutions used by the speakers at Content Marketing World? Here are 15 from those who were willing to share their hacks... Via Jeff Domansky
Jeff Domansky's curator insight,
August 22, 2015 1:40 AM
Seeking clever solutions to content marketing problems? Experts share hacks for productivity, inspiration, curation, and more – Content Marketing Institute.
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From
curatti
Powered by storytelling, eye-catching visual elements, and favorable statistics, content marketing is taking control of the digital marketing world. Via Jeff Domansky
Jeff Domansky's curator insight,
July 11, 2015 11:36 PM
Ron Sela takes a look at content marketing and how to do it better.
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Aware that the one-sided approach is less than desirable, why do marketers continue to pump out the content equivalent to this all-too-familiar bad date? In a landscape where many organizations are increasingly focused on pumping out volume, companies that stand out are those that refuse to pile on. Rather than task their audience with consumption, and consumption alone, innovative companies are using interactive content to earn the attention of their audience and increase engagement. To give you a better idea of what we're talking about, we've pulled together a list of seven easy-to-use tools for creating more dynamic content.... Via Jeff Domansky
Jeff Domansky's curator insight,
May 30, 2015 11:34 AM
HubSpot shares seven tools to help you create interactive content that drives traffic and engagement.
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In an increasingly crowded news feed, Facebook’s algorithm updates can make it tough for brands to get much notice. Via Jeff Domansky
Jeff Domansky's curator insight,
April 1, 2015 11:57 PM
Valuable Facebook tips and lessons from Courtney Seiter.
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So what can you do to make sure you feel good about every blog post you publish? Well, many things. Content creators have a lot of control over whether or not their content is seen and shared. There are several variables, like how frequently you post and what SEO methods you’re using, that controls how much traction your posts get. To learn 10 tried-and-true ways to get more eyeballs on your blog posts, check out today’s featured infographic from the tech blog Bit Rebels below.... Via Jeff Domansky
Jeff Domansky's curator insight,
March 22, 2015 10:24 AM
A lot of brands and folks who maintain a blog measure the success of their blogging efforts by how many people see and share their content. When a blog post gets read and shared a lot, it's easy to feel good. Unfortunately, that's not enough. This infographic provides an excellent blogging blueprint. Recommended reading. 9/10
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As a marketer, you may find yourself struggling when it comes to formulating the perfect social media post.To make things easier for you, I’ve decided to create a cheat sheet you can use when trying to create the perfect social media post. Just follow the advice in the infographic below.... Via Jeff Domansky
Jeff Domansky's curator insight,
January 11, 2015 2:26 AM
Neil Patel offers an excellent post on how to create the perfect social media posts. Highly recommended. 9.5/10 
Audrey Meyer's curator insight,
January 12, 2015 4:00 AM
Conseils pour adapter au mieux ses posts aux différents réseaux sociaux pour qu'ils soient plus efficaces.
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Content marketing, SEO, and social media should work together synergistically. Each should be its own instrument, working together to create a perfect harmony.... Via Jeff Domansky
Jeff Domansky's curator insight,
November 27, 2014 9:36 AM
Integration your social marketing is a valuable way to extend your content marketing results. 
Amanda Kaye Wall's curator insight,
November 28, 2014 12:39 PM
This article highlights everything that I have learnt about creating content and sharing content on social media. It gives 4 very strategic and simple steps regarding how Content Marketing, Search Engine Optimization and Social Media work together.
1. Set Goals and Objectives 2. Produce great Content 3. Share your Content on Social Media 4. Analyze and Optimize your Content
Focusing strictly on content, I personally liked how they described each category "each being its own instrument, working together to create a perfect harmony." because that's exactly how they work.
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What do you do if your competitor has already created a saturated content niche in your industry? Here are four ideas to remain competitive. Here is the sneaky little secret of content marketing nobody likes to talk about. Often, to create an effective strategy, you don’t have to produce the best content. You just need to be first in your niches and overwhelming. Content saturation is a legitimate strategy. Now let me address the “content purists” right away. I’m not saying quality is not important. It is, for many reasons, and if you have read this blog for a period of time, you know how hard I fight for quality in each and every post.... Via Jeff Domansky
Jeff Domansky's curator insight,
November 12, 2014 2:41 AM
These content strategies are useful in helping you remain competitive.
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Do you know who Smosh, PewDiePie or Michelle Phan are? No? They’re YouTube stars and are more popular among teens than mainstream celebs, according to Variety . There are 1 billion people using YouTube and 6 billion hours of video watched every month on YouTube. We all talk about how video is the future (or present) of content marketing. Yet, marketers seem to shun video platforms, other than for viral videos. There's a huge amount of blog posts on topics related to Facebook, LinkedIn and Twitter. You hardly ever come across one on YouTube. In other words, here is a massive opportunity to leverage your content on a platform that is highly underused by other content marketers, and to get ahead of the crowd while you're at it. Plus, your YouTube content affects your Google rank. Read on to learn all the tweaks for dominating your YouTube niche.... Via Jeff Domansky
Jeff Domansky's curator insight,
November 2, 2014 9:10 AM
This is an excellent blueprint to content marketing on YouTube. Great tips and tactics especially if you're just starting to explore video marketing.
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Can content really accelerate sales pipeline? Yes! With the optimal end-to-end content marketing strategy it can. Here's some ideas on how this works. Via Jeff Domansky
Guillaume Decugis's curator insight,
October 31, 2014 12:55 PM
Selling has changed. For the above reason but also because the internet made it possible for prospects to know a lot before making their buying decision. This is especially true in B2B markets where up to 90% of the decision might be made before a sales person is contacted. What content have you published to answer your prospects questions along the way?
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Let’s begin with a caveat: You can’t fake trust.“Words not backed by action are meaningless,” says Darlene Price, president of Well Said, Inc. and author of “Well Said! Presentations and Conversations That Get Results.” “You can use the right words and phrases to sound ‘trusting,’ but language is no replacement for being a trustworthy person. In the words of Ralph Waldo Emerson, ‘Who you are speaks so loudly I cannot hear what you’re saying.’" Price says the word “trust” comes the Old Norse word treysta, meaning “to rely on or have confidence in.” “The basis for a healthy, productive relationship is trust,” she explains. “As a professional, it’s critical to earn the trust of those with whom you work.”... “When people trust you, they’re much more likely to believe in you, bond with you, and buy from you.” Here are 18 phrases professionals use to get others to trust them.... Via Jeff Domansky
Jeff Domansky's curator insight,
October 24, 2014 4:08 AM
Whether you are in marketing, speaking or leadership here are 18 phrases that can help you inspire trust. 
Anjuli Patel's curator insight,
November 5, 2014 11:33 AM
Good words/phrases to use in everyday conversation and presentations, really brings the audience in - trust is extremely important in business and you can be either a hit or miss based on how to word things (something to be cautious of...). |
10 useful tips to help you get better results from your content marketing. Recommended reading. 9/10
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