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Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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Study of 2.6 Billion Shares Reveals Which Platforms and Publishers Dominate Social

Study of 2.6 Billion Shares Reveals Which Platforms and Publishers Dominate Social | e-commerce & social media | Scoop.it

The number of shares an article receives has become ubiquitous in online content; widgets that show shares, tweets, pins, and +1s appear front and center on nearly every post you read (or, in this case, just to the left of this paragraph).


Just how many times does content get shared? Where do people prefer to share it? And are some publishers more effective than others at generating highly shared content? These questions are crucial to content marketers looking to understand the key components of a viral marketing success, and our recent research collaboration with BuzzSumo is here to give you some answers....


Via Jeff Domansky
Jeff Domansky's curator insight, August 21, 2014 11:41 PM

Kelsey Libert shares valuable insight into what makes content most shareable.

Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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The Future of Content Marketing: Trends and Predictions for 2014

The Future of Content Marketing: Trends and Predictions for 2014 | e-commerce & social media | Scoop.it

According to a 2012 study by AOL and Nielsen, 27,000,000 pieces of content are shared every day. By now, the mantra of “content is king” has been relentlessly drilled into our collective heads – but more isn’t always necessarily better.


Quality is important – but how do you know if you’re really producing content that’s engaging your audience? Perhaps even more importantly, how are you measuring the results?


If you write and share it – will they come?


Let’s take a look at several new findings made as a result of a joint study between the Content Marketing Institute, MarketingProfs and Brightcove and what they could mean for next year’s content marketing trends...


Via Jeff Domansky
Jeff Domansky's curator insight, November 14, 2013 8:57 AM

This research report highlights important trends and offers invaluable, actionable tips for better content marketing results in 2014. Recommended reading for content marketing, PR and marketing pros. 9/10

Sandy Pretzlaff's curator insight, November 14, 2013 5:37 PM

Great reminder on content development: "What can this do for me?" (me being the customer's/prospect's perspective).