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How optimization of a website creates better opportunity to be found by search engines
Curated by Kenneth Carnesi,JD
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Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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Beyond Responsive Design: How to Optimize Your Website for Mobile Users

Beyond Responsive Design: How to Optimize Your Website for Mobile Users | e-commerce & social media | Scoop.it
From blog.hubspot.com - June 10, 2015 10:03 AM

You’ve weathered Mobileggedon. You’re confident that your website and blog will look great on mobile devices and that Google’s algorithm change won’t hurt your search listings.


Congrats! You’ve survived this skirmish ... but it's not going to be the last. The algorithm change is evidence Google knows it has to surface websites that painlessly get users what they need at the time that they need it.


Google doesn't want to send mobile users to websites that provide a frustrating browsing experience -- that would damage Google’s promise to its users to always deliver helpful, relevant content. But this algorithm change is not what marketers should be reacting to. It’s a signal of a much larger shift that’s afoot. It’s the canary emerging from the mine shouting, “Consumer behavior is changing! We must adapt!”


Building a mobile-friendly website is step one, but tweaking your website will not keep you ahead of consumers’ changing behavior and expectations. In short, you have to infuse your marketing strategy with a “mobile mindset.” Here's how....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 10, 2015 1:41 AM

Got a mobile-friendly website? Great. Your job isn't done. Here's what else you need to do to optimize for mobile. Good tips.
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Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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Why SEO Is Actually All About Content Marketing

Why SEO Is Actually All About Content Marketing | e-commerce & social media | Scoop.it
From blog.kissmetrics.com - February 21, 2015 10:22 AM
There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together?

In a previous post, I explained why SEO and content marketing are like PB&J. They go together. They just fit. They work well together.

Now, I want to share exactly why that is — why SEO is actually all about content marketing, and vice versa.

Via Jeff Domansky
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Jeff Domansky's curator insight, February 20, 2015 11:47 PM

Very useful post on SEO and content marketing.
Dean Ryan G. Martin's curator insight, February 21, 2015 12:10 AM

Simply put, when you're optimizing a website for search engines, you're required to do content marketing. 
Union des OT en Libournais's curator insight, February 27, 2015 5:32 AM

Cet article explique en quoi ces 2 domaines (SEO et Marketing de contenu) sont indissociables.
En effet, le marketing de contenu est une des principales composantes du SEO pour le positionnement sur les moteurs de recherche car il permet de répondre à la quasi-totalité des critères imposés par Google (à savoir: texte pertinent, mots-clés, backlinks, etc.)
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17 Key Content Marketing Metrics to Start Tracking Today

17 Key Content Marketing Metrics to Start Tracking Today | e-commerce & social media | Scoop.it
From www.jeffbullas.com - February 21, 2015 10:22 AM
Content marketing can be one of the most effective ways to generate and convert leads, but it’s only effective if you make well-informed improvements to your strategy over time.


And, of course, you can only make these types of improvements if you have the data needed to inform your decisions.


Effective content marketing is a synergy of two skillsets and you need to combine the science and data discipline of a scientist with the creative genes of an artist....


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lorrinda's curator insight, February 21, 2015 12:09 PM

Content should be  ONE piece of your marketing strategy, balanced with the other must-do areas of your business.
Nedko Aldev's curator insight, February 21, 2015 3:32 PM

 

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Jan Wallen's curator insight, February 21, 2015 5:26 PM

Easy to read. Good tips. 
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The Shifting Sands of Marketing Excellence

The Shifting Sands of Marketing Excellence | e-commerce & social media | Scoop.it
From newsroomcmo.com - October 4, 2013 9:10 AM

In my recent post, I talked about the need for Agility, Authenticity and Passion along with the “four C’s” which describe the pillars of great marketing today. Let’s take a look at some examples of great marketers and great companies who are putting these pillars into practice.


Customer-centric. Customers are in control. They decide how and when to connect with you and your company and they vote with their online voice, dollars and attention. Customer engagement – an elusive achievement — is the number one asset to a business today and the number one goal for marketing to pursue. Customer engagement is only possible when customer’s wants and needs are put at the center of everything we do....


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Jeff Domansky's curator insight, October 4, 2013 2:21 AM

Excellent post from Sandra Zoratti talking about the shifting sands of marketing excellence in the importance of being a customer-centric curious, communicative.
Linda Allen's curator insight, October 4, 2013 3:56 PM

Thank you Jeff, excellent read and insight. 
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