e-commerce & social media

Reddit is a website built upon hundreds of different groups, also known as subreddits. Each subreddit has its own rules, and depending on the rules, you can either start a new thread with a link and/or a text post (links can be added inside the text). The only identifiable information to others is your username (which doesn’t even have to be your name).

Aside from your username the only other relevant element of your profile is the amount of “karma” that you have. Karma reflects the quality of the content you have provided: the upvotes or downvotes that you get for your comments and posts compromise your “karma” count. More Reddit “karma” only means that you are a trusted source and a healthy Reddit user (and not another brand spamming Reddit). There is no added benefit to your posts as someone with more “karma” versus someone with less....

With 400 million monthly active users, Instagram offers attractive opportunities to businesses looking to promote their products and services. According to an Econsultancy.com study, users spend more than 20 minutes on Instagram daily. This means brands have a whale of time to grab their target audience’s attention and engage with them on the photo sharing platform.

However, there are many other users, companies and marketers already vying for users’ attention on Instagram, so it wouldn’t be an exaggeration to say that driving engagement there is easier said than done. Remember, the rule of this game is simple: You’ve got to get—and hold—the attention of your target audience, and keep it until they’ve paid for your product or service or, at the very least, subscribed to your email database.

So, how will you win the battle for attention on Instagram? Here, I present to you five tips for marketing on Instagram....

The psychology of selling hasn’t changed – it is embedded in human behavior and our habits.

We buy stuff because it relieves a pain in our life, it appeals to our sense of belonging and it makes us excited. We make that final purchase decisionbecause for some reason we can’t wait any more – it is an urgent and important matter that needs to be attended to right away.

These elements of human behavior contribute to the verbal and visual make up of our websites. 

Another layer has been added to these traditionalconcepts, however, based on findings of neuroscience and the fact that selling is nolonger face-to-face. 

It relies, instead, on stimulationof the viewers senses and the parts of the brainthat are activated.

Effective calls-to-action (CTA’s) will combine both traditional selling strategies and the information that neuroscience provides.

So let’s take a look at 5 practical ways that psychology and selling combine to increase conversions on your website....

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Before I joined Buffer, I barely had a Twitter account.

It existed by its lonesome for a few years as a placeholder for the day when my work allowed me to tweet freely. That day came when I had the privilege to join up with the Buffer team, and I dove right in, applying all the Twitter knowledge I had stowed away. And still, even with a running start, I had so much to learn.

Knowledge seldom takes the place of experience. So while I muddled through my first few weeks on Twitter—experimenting and fiddling—I noticed the many things I could have only learned by doing. Here are the big ones. Call them Twitter tips for beginners.

Maybe you can relate to some?...

Powered by storytelling, eye-catching visual elements, and favorable statistics, content marketing is taking control of the digital marketing world.

Obviously, business goals can be achieved through content marketing, but it needs to be carefully planned, optimized and measured for return on investment. Content marketing will generate revenues and provide a positive return on investment if you follow strategies that will help you build up a good understanding of your audience and to produce strong content that is linked directly to your selling cycle.

The aim of building strategies for content marketing is to bring leads to your business by showcasing expertise or a solution that your business provides. The best way to develop your strategies is through knowledge of your target customers, how they use content and how your content can be matched to their persona....

There are marketing tools that are talked about in just about every single blog post you read nowadays. The HootSuites, the Buffers, the Mozs, and alike.

While those are great tools, they are not the only ones out there. There are lots of amazing tools that are getting people results in their business, but are not getting nearly enough air time.

I decided to ask some of my favorite marketing experts what tools they use, but rarely get talked about. Unlike most surveys, this one produced 42 marketing tools from 42 experts with no repeats.

Without further ado, here are the marketing tools you should consider, from A to (almost) Z...

Well, I’m here to tell you that it’s definitely possible to create some awesome infographics in any category that you choose, EVEN if you’re not a designer. In this blog post, I’m going to introduce you to three awesome tools to create the best infographics, tell you how to use them AND how you can share your infographics in different channels all over the web. So, let’s get started!..

The number gets even more complicated if you consider that there are many offline marketing channels as well.

However, for most of us, the number of channels doesn’t matter.

What does matter is that there is a handful of core channels that are by far the most effective digital marketing channels.

That’s what this post is all about.

We’ll go over the six main digital marketing channels you should at least be familiar with. On top of that, I’m going to show you how to evaluate each channel to determine whether it’s worth your time....

Everyone needs dependable tools to get their job done. A painter needs paint brushes, paint, spray guns, rollers and a ladder.

Similarly, bloggers and content marketers need tools that will produce the best results.

Here is a curated list of 24 content marketing tools from content discovery, creation to delivery....

Content marketing is a great way to develop customer relationships, increase brand awareness and target your audience with precision.

You’ve given it a go for a while, with some decent results.

Now what?

You know by now that content marketing isn’t static. Things are always changing.How will you stay ahead of those changes?...