e-commerce & social media

Instead of just rounding up the most generally popular things on the web, pick the ones that are going to be the most relevant and interesting to your audience, and provide the context around them that makes your site a destination. Of course, we never said that was easy. Where do you find this content, anyway, especially given the information overload we opened with? Good news: We're here to help you prioritize the resources by outlining some of our favorites below.

Content curation is a tremendous opportunity for brands to provide a useful and ever-engaging service for time-poor consumers who are eager to learn, research and be entertained.

When it comes to content, consumers both enjoy and suffer from a plurality of choice.

With something like 2 million new articles published to the web each day, the options can be paralysing for consumers. By curating content from various sources and bringing them together in a branded hub, brands can distill the digital ‘wheat from the chaff’, so that consumers don’t have to....

Medium's Read Time App and Scoop.it's Lean Content
This Curagami post shares KUDOS for Guillaume Decugis and the @scoopit team. Medium's making their read time app, somethg they call Readism, available across the web is sure to hasten every prediction Guilluame and company made about lean content marketing several years ago. 

Medium's new "app" is a Chrome extension. If you are creating content and NOT using it  you're nuts. We decided to make two posts instead of one when we saw six minute read time on our lean content + tools riff. 

We wanted to add a few tools to Scoop.it's Why Lean Content Is The Future of Content Marketingpost. We wanted to add:

• Haiku Deck (like more than Slideshare)
• Feedly Pro (so you have a site)
  
  

But their side did say "many more", so we will save our 1,000 word six minute read content curation tools post for tomorrow. In the meantime, if you're not using Medium's read time app Readism and you use content to market online you're nuts. 

http://www.curagami.com/lean-content-marketing-medium-cool/ 

Key excerpt...

[Cutts] also talks about including access to information that isn't otherwise generally available. Here are some ideas on how you can make it quite different:

1. Recognized Expert Analysis: In addition to producing the list of resources, add commentary and analysis from recognized experts and cement that with rel=author tagging. This is where the "editorial voice" and "distinctive point of view" come in.
2. Unique Expert Reviews: Include expert reviews and commentary on the curated content. The key here: these reviews aren't published elsewhere. Rel=author tagging is a good idea here, too.
3. Data Sources: Accessing data sources not available to Google is also useful. Bear in mind, though: it's critical that these data sources be very distinct and differentiated in a way that will be immediately obvious to both users and Google.
4. Freshness: If you have a method for updating this in real time, and significantly faster than Google does, this may work as well. Note: a regurgitated news feed fails this test.