A content-first strategy is putting the cart before the horse. Without the right marketing message, content is meaningless.
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Scooped by Kenneth Carnesi,JD |
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e-commerce & social media
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How optimization of a website creates better opportunity to be found by search engines
Curated by
Kenneth Carnesi,JD
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Imagine harnessing information on the billions of searches performed in Google every year. It could drive your SEO and help you better understand your target audience's behaviors and interests. The... Summarized... 1. Punch up your keyword research 2. Website keyword checkup 3. Content idea discovery: The Google Trends tool can help you conduct your own mini brainstorming sessions. Go ahead, plug in some terms just for fun, or that are related to your business. 4. Content calendar creation facilitation: Creating a content calendar can sometimes be a drag. But using Google Trends to help you identify cyclical patterns can make the process a little less painful. 5. Video content production ideas: Video content is hot right now. Want proof? Just go and search “video ideas” in Google Trends. 6. Brand messaging and monitoring 7. Create quick and easy website content: The charts and graphs you create in Google Trends can easily be incorporated into your website, to share with your audience: Wherever you see the Embed button, you can grab that piece, customize the dimensions you want to display in, and generate the HTML code you need to post it on your site. Via Marteq
Marteq's curator insight,
August 15, 2013 11:58 AM
Brilliant! And right at your fingertips!
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Visual Marketing Over/Under or How I Use Scoop.it Via Ally Greer
Ally Greer's curator insight,
March 19, 2014 11:41 PM
We're always finding different ways to use Scoop.it, mostly coming from the intelligent community of curators that has manifested itself over the last few years. Scoop.it Specialist @Martin (Marty) Smith wrote an explanation of how he's using Scoop.it to gauge interest in potential original content. When his posts on Scoop.it do well, he is able to see what his audience likes, and create content along the same vein. He also explains some of the SEO benefits seen by other Scoopiteers like @Brian Yanish - MarketingHits.com. Read Marty's post to find new creative ways to measure the potential success of content using Scoop.it and share your thoughts in the comments! 
Martin (Marty) Smith's comment,
March 20, 2014 12:06 AM
Thanks for the share @Ally Greer. Don't like the RISK FACTORS without @Scoop.it since each post puts modeled and valuable websites at risk. Better to test with the "fastest feedback loop in the west" :). Marty
LKGayton's curator insight,
March 20, 2014 10:52 AM
Scoop.it influences social media marketing and more... |
"All Content" already going to THE "GLOBAL ECONOMIC SYSTEM"...
"All Content" already going to THE "GLOBAL ECONOMIC SYSTEM"...