e-commerce & social media

Note: We’re expanding the topics we’re covering on AdEspresso. From now on you can expect us talking not only about Facebook ads but also discuss other topics you are hugely interested in.

The first of them is conversion rate optimization.

And to kick it off we decided to look at some traits of human behavior to see how they affect our buying choices and how to use this knowledge in improving conversions.

Like decision making, for instance.

Because, you know, turns out we’re not that great at making decisions after all....

Via Jeff Domansky

The Internet of Things will account for 9 billion devices by 2018 (Business Insider), mobile will account for 21% of all online purchases by 2015 (Google), and social network users will surpass 2 billion by 2016 (eMarketer). Ironically, despite the explosion of technology, channels and devices, today’s continuously connected consumers are harder to reach than ever before.!

This infographic breaks down the anatomy of the connected consumer to help your brand more effectively reach, engage and convert customers across today’s mobile and socially connected landscape....

Via Jeff Domansky

Aimia has released a report on mobile shoppers, from those who routinely use devices for research (Exploiters) to those who are more influenced by in-store experiences (Traditionalists).

Mobile-assisted shoppers (or m-shoppers) are a relatively new species in the retail jungle: 21% of today’s consumers use mobile devices in stores to assist with their shopping, according to a new report from loyalty management company Aimia.

The study, which surveyed 3,000 consumers in Canada, the U.S. and the U.K., reveals five groups of shoppers who use mobile in varying degrees when it comes to making purchase decisions online and in-store. Below is a snapshot of who these mobile-savvy consumers are, what makes them tick and the implications for retailers...

Via Jeff Domansky

A three-year study from Scratch, an in-house unit of Viacom, found that a third of millennials believed they won't need a bank in the future. These millennials, defined as those between ages 18 to 33, also ranked the top four banks in the "ten least loved brands" and would rather go to the dentist than to their bank.Is this surprising?

This segment of the population has grown up in an era that saw trust in banking erode due to the financial crisis and a near stagnant economy. This is also a period when new technology has enabled firms like Simple, Moven, Square and PayPal to be more relevant with a generation that would rather handle finances on their phone than in a branch.

Here are some of the findings from the Millennial Disruption Index:

Via Jeff Domansky

No one is arguing with statistics pointing to the fact that ecommerce will one day overtake other forms of shopping. The growth pace is just too staggering to think differently.An infographic put together by Gift-Library.com highlights statistics about how the trend is moving, citing how global ecommerce retail sales will reach $1,321.4 trillion by 2016. This number is a 67% increase from 2011...

Via Jeff Domansky