The Role of Social CRM - CRM Magazine | #TheMarketingAutomationAlert | e-commerce & social media | Scoop.it
Changing dynamics and a bright outlook.


Key excerpt...


These tools help sellers and marketers capitalize on social networks in a number of ways that boost their results, enabling them to:

  • Listen to what customers are saying to discover trends and influencers
  • Engage with stakeholders by participating in meaningful conversations
  • Collaborate by connecting with colleagues across the enterprise and around the world quickly and easily, benefiting from the collective knowledge of your company
  • Amplify product messages by stimulating conversations about them in social networks
  • Take action on ideas, recommendations, and opportunities generated by customers in social networks
  • Obtain real-time feedback and monitor hot topics to act promptly on concerns or measure the impact of marketing actions

Via Marteq