Snapchat Marketing: A Beginner’s Guide | Sprout Social | e-commerce & social media | Scoop.it

If your aim is to reach a younger demographic, specifically 18-34 year olds, then Snapchat is the place to be. Not only is the app growing quickly, but the users are extremely engaged. In fact, 65% of Snapchat users upload Snaps.


The challenge with Snapchat marketing is figuring out how to use the app in a way that engages users and drives action without being overly promotional. Even though the app has been around since 2011, Snapchat marketing is still very new since the app didn’t take off until 2014 and 2015....


Via Jeff Domansky